Digital real estate

gorilla.ug

gorilla.ug closes a species and the place it lives into two parts, covering the nature tourism that in Uganda pays for the protection of the mountain gorilla.

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The address day to day

This is how it looks
in practice

The same address returns in email, on the website, on a business card, in advertising, on a sign and on packaging. Recognition is built by repeating this one name.

  • contact@gorilla.ug
  • office@gorilla.ug
  • name@gorilla.ug

Email

Email addresses at your domain, with the provider of your choice. Every message you send repeats the brand's name.

gorilla.ug

Website

A clear address bar for your website, with no subdomains and no endings that have to be spelled out and are hard to remember.

Business card

One line under your name. The other person remembers it before the card goes into their pocket.

The brand's new address gorilla.ug

Advertising

A short address reads as well from a billboard as from a phone screen, with no extra line of explanation.

gorilla.ug

Sign

Above the office entrance. A passerby remembers the address and types it in later from memory — if only out of curiosity.

Packaging

On packing tape, on the shipping box and in the catalog. The address travels with the parcel further than your website reaches.

The essence of the address

One animal, one country, one address

The mountain gorilla lives only in the borderland of Uganda, Rwanda and the Democratic Republic of the Congo; on the Ugandan side it is protected by Bwindi Impenetrable National Park and Mgahinga. Viewing takes place in small groups, on permits issued in limited numbers each day. The tourist fee here goes directly into protecting the species.

Root 7 characters
Full address 10 characters
Extension .ug
Spelling No hyphens or digits

Why this name?

  • This is one of the shortest possible joins of a species and a country: seven letters in the core, the same pronunciation in most languages, no disputed points in the spelling.
  • The address says everything before the click, which shortens the road to a decision on an offer bought from the other side of the world.
  • The word “gorilla” is recognizable without any knowledge of geography, and the country code supplies the rest.
  • A spelling like that carries well both in print and spoken aloud.

What does the name refer to?

The name refers to the mountain gorilla and to Uganda, one of the three countries where it lives, where Bwindi and Mgahinga protect the species and permit fees for small-group visits pay for its conservation.

Potential

Natural
uses

The roles this address fills from the first day of the lease.

01

Trekking and permits

Rules of entry, the number of places, the state of health required and how the day in the field runs.

02

Conservation project

Reports from field work, from monitoring gorilla families and from work with the communities around the park.

03

Places to stay

Properties at the park boundary with the real driving time to the assembly point.

Brand voices

Possible
directions

The same address sounds different depending on the tone a brand chooses.

  1. Protection

    A brand in which income from tourism is openly tied to funding the park.

  2. Science

    A research layer: population numbers, family structure and methods of observation.

  3. The encounter

    A narrative about one day in the forest, preparing for it and the rules of conduct.

Presence

Exclusivity
instead of purchase

The domain stays in the Odoardo™ portfolio, and only one brand receives the right to use it exclusively for the term of the agreement.

Address lease
  • Exclusivity for you for the term of the agreement
  • Domain upkeep and renewal on our side
  • Redirect to the link you choose and mail records for the domain
  • Launch usually within one business day
719 USD / mo Price incl. VAT. Cancel at any time.
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An address's name is not a title, certificate or status granted by any authority. Beyond the cases set out in the Odoardo Space™ terms, we do not verify the lessee's entitlement and are not responsible for how the address is used. Names of products and services mentioned in the text belong to their owners and are cited for information only.

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Concierge

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The next step

The address endures online,
memories return

Odoardo Space™ gives a place's digital presence its order. Odoardo Lens™ fills it with life: video postcards from guests that promote your space and bring in new clients.

Discover Odoardo Lens™ →
Odoardo Lens™
Luxury of Ignorance — The senses bring a space to life, knowledge keeps it safe Marcin Jamro, PhD, DSc, Eng. Discover the e-book
Odoardo Journal™

Ideas worth
pausing for

Essays on an address that is part of an identity, not just a way to a website. For those who build recognition for years and will not share a name with competitors.

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In brief

gorilla.ug closes a species and the place it lives into two parts, covering the nature tourism that in Uganda pays for the protection of the mountain gorilla.

Key facts

Category
Hospitality

Questions and answers

How does a trekking operator build trust with a client on the other side of the world?

The guest buys a trip of several days to a place they do not know, from a firm they do not know – so they check everything that can be checked: the rules of entry, how the day runs, the guides' experience, the way the permit is accounted for. One page holding all of it together does more than ten profiles on intermediary platforms. An address that says plainly what it concerns is the first element of that proof.

Should the cost of a permit be given openly?

Yes. The gorilla viewing permit is the single largest item in this budget and the guest will learn it before booking anyway. Hidden inside a “from” price it comes back as disappointment at the worst moment of the conversation; given at once, it filters inquiries and shortens the sale by several messages. The place for that message is your own site, because an intermediary will show the final price alone.

What must a guest know before a day in the forest?

The assembly time, the length and character of the walk, the state of health required and the rules of conduct beside a gorilla family. It is worth adding what happens when it rains, and how long the encounter itself really lasts. That knowledge is at the same time educational material, drawing traffic all year round, outside the booking season as well.

What can the address gorilla.ug be used for?

For a site about treks in Bwindi, lodging at the park boundary, the monitoring of gorilla families or fundraising for field work. The species and the country stand in the name itself, so the conversation starts with the matter rather than with introductions. For an offer covering the whole of East Africa the name announces a narrower range than that offer covers.

Will anyone else be using gorilla.ug during my agreement?

No. For the whole term of the agreement the address belongs to you exclusively, and no other party receives it in parallel. Exclusivity covers this one address from the order, not other extensions or variant spellings. Keeping and renewing the domain, setting the redirect and the mail records – and DNS, if you ask for it – are within the rent.

What exactly does the rent for gorilla.ug cover?

The exclusive right to use the address for the term of the agreement, its upkeep and renewal with the registrar, a redirect to the link you choose — a profile or your website — and your mail provider's records. It does not cover website hosting, mailboxes or building a site. The price shown next to the address is the amount including VAT that we charge each month.

Can you take gorilla.ug away from me during the agreement?

No. We do not terminate your agreement as long as you pay and the address is not used for abuse — the reasons are set out in the terms. So you can build your brand under this address with peace of mind. The one exception without any fault of yours is withdrawing the whole service from the offer — we would tell you 90 days in advance, and you could buy the address.