Odoardo Journal™

Thought that stays

The layer of ideas behind Odoardo™. Essays and research on how physical matter, the latest technology and the five senses change the experience of a space.

Thought that stays
  • Essays and analyses
  • Matter and technology
  • Inspiration and observation
  • Five senses of place
  • Free of charge
A dedicated subdomain and IT authority: why does embedding a video postcard in a hotel's subdomain drastically increase guests' trust?
Lens

A dedicated subdomain and IT authority: why does embedding a video postcard in a hotel's subdomain drastically increase guests' trust?

5 min read Read →
Art deco in a contemporary key: the psychology of black and gold in luxury design
Alibi

Art deco in a contemporary key: the psychology of black and gold in luxury design

4 min read Read →
The aesthetics of silence in interiors: how do minimalism and symmetry lower our everyday stress?
Alibi

The aesthetics of silence in interiors: how do minimalism and symmetry lower our everyday stress?

4 min read Read →
The night-time identity of regions: how illuminating a town square changes what residents show others
Filmable

The night-time identity of regions: how illuminating a town square changes what residents show others

6 min read Read →
Engineering an oak box: why did we give up hinges in favor of hidden neodymium magnets and veneer?
Alibi

Engineering an oak box: why did we give up hinges in favor of hidden neodymium magnets and veneer?

4 min read Read →
Premium cosmetic formulations: how animated matter discreetly tells the story of a treatment room's exclusive care line
Soul

Premium cosmetic formulations: how animated matter discreetly tells the story of a treatment room's exclusive care line

6 min read Read →
The second life of industrial architecture: how abandoned factories build a sovereign visual passport for directors
Filmable

The second life of industrial architecture: how abandoned factories build a sovereign visual passport for directors

6 min read Read →
Global name diplomacy: how and why do managers from Asia, the Middle East and Africa use Western addresses to build trust in international markets?
Space

Global name diplomacy: how and why do managers from Asia, the Middle East and Africa use Western addresses to build trust in international markets?

5 min read Read →
Physical contact with wood in the age of screens: how do the scent of craft and the rustle of tissue paper activate the five senses during unboxing?
Art

Physical contact with wood in the age of screens: how do the scent of craft and the rustle of tissue paper activate the five senses during unboxing?

5 min read Read →
Web apps versus native apps: why should premium hotels abandon the mobile stores entirely in favor of instant pages?
Lens

Web apps versus native apps: why should premium hotels abandon the mobile stores entirely in favor of instant pages?

6 min read Read →
Translating abstract art: how artificial intelligence helps viewers understand the intricacies of a work without academic jargon
Soul

Translating abstract art: how artificial intelligence helps viewers understand the intricacies of a work without academic jargon

5 min read Read →
Haptics in premium products: how does three-dimensional gilding on cards react to light and to the sense of touch?
Alibi

Haptics in premium products: how does three-dimensional gilding on cards react to light and to the sense of touch?

4 min read Read →
Designing customer experience: the role of white gloves, black tissue paper and calligraphy in the packing process
Art

Designing customer experience: the role of white gloves, black tissue paper and calligraphy in the packing process

5 min read Read →
Solid-dyed black paper: why does the purity of the cut edge define uncompromising luxury?
Alibi

Solid-dyed black paper: why does the purity of the cut edge define uncompromising luxury?

4 min read Read →
The psychology of space in beauty salons: how do you draw clients away from reading the internet and build a relationship with the brand?
Alibi

The psychology of space in beauty salons: how do you draw clients away from reading the internet and build a relationship with the brand?

3 min read Read →
Quiet luxury in the chief executive's office: design that builds authority in corporate space without words
Alibi

Quiet luxury in the chief executive's office: design that builds authority in corporate space without words

4 min read Read →
Engineering in solid oak: why did we reject traditional clips and metal tabs?
Art

Engineering in solid oak: why did we reject traditional clips and metal tabs?

4 min read Read →
Tools for wedding planners: how do you elegantly break the ice between guests who do not know each other?
Alibi

Tools for wedding planners: how do you elegantly break the ice between guests who do not know each other?

4 min read Read →
Sustainable heritage marketing: why private palaces are setting course to become elite film locations rather than mass attractions
Filmable

Sustainable heritage marketing: why private palaces are setting course to become elite film locations rather than mass attractions

6 min read Read →
The lounge in a luxury hotel and spa: how do discreet cards bring guests together in the hotel bar?
Alibi

The lounge in a luxury hotel and spa: how do discreet cards bring guests together in the hotel bar?

4 min read Read →
The five senses of Odoardo™

Ways to
bring a space to life

Each sense solves a different task and can work on its own. Combined, they create an experience in which a place recognizes context, sparks relationships, builds an image, keeps memories and stays present after the visit — promoting your brand and selling your services.

01 Touch Odoardo Soul™ Odoardo Soul™ The space recognizes context and responds. 02 Hearing Odoardo Alibi™ Odoardo Alibi™ The space gives people a reason to truly meet. 03 Sight Odoardo Art™ Odoardo Art™ The space gains a changing, curated identity. 04 Memory Odoardo Lens™ Odoardo Lens™ The space remembers the experience and invites a return. 05 Presence Odoardo Space™ Odoardo Space™ The space receives a unique address in the digital world.
Concierge

A question
after reading?

Odoardo
Answered by Odoardo Soul™ — an AI system, not a person.We save the conversation so the concierge remembers the context — details in privacy policy.
The Filmable Book by Odoardo™

Does your space love the camera?

Free entries are open for the yearbook of places with exceptional light, composition and character. Show us how your space loves the lens.
Enter your space
Luxury of Ignorance — The senses bring a space to life, knowledge keeps it safe Marcin Jamro, PhD, DSc, Eng. Discover the e-book

In brief

Odoardo Journal™ is the layer of ideas behind Odoardo™: essays and analyses of how physical matter, discreet technology and the five senses change the experience of a space. The texts are organized by the senses of place — touch, hearing, sight, memory and presence — and by The Filmable Book by Odoardo™.

Key facts

Number of articles
183

Questions and answers

What is Odoardo Journal™?

It is the Odoardo™ magazine — writing about spaces that become aware: about matter, discreet technology and the experience of a physical place.

What topics do the articles cover?

We write about, among other things, the five senses of place: touch (Odoardo Soul™), hearing (Odoardo Alibi™), sight (Odoardo Art™), memory (Odoardo Lens™) and presence (Odoardo Space™), as well as about the The Filmable Book by Odoardo™ yearbook.

Are the articles free to read?

Of course. All Odoardo Journal™ articles are free to read, with no Odoardo ID™ account required.