Odoardo Journal™

Thought that stays

The layer of ideas behind Odoardo™. Essays and research on how physical matter, the latest technology and the five senses change the experience of a space.

Thought that stays
  • Essays and analyses
  • Matter and technology
  • Inspiration and observation
  • Five senses of place
  • Free of charge
Audio branding in hospitality: why does music chosen at random by algorithms destroy the reception of a premium brand, and how can it be repaired?
Lens

Audio branding in hospitality: why does music chosen at random by algorithms destroy the reception of a premium brand, and how can it be repaired?

5 min read Read →
The role of lighting and color grading: how do we correct video and bring out a property's architectural luxury?
Lens

The role of lighting and color grading: how do we correct video and bring out a property's architectural luxury?

5 min read Read →
Furnishing a VIP waiting room in a medical clinic: how do you lower a patient's stress before an expensive procedure by removing phones?
Alibi

Furnishing a VIP waiting room in a medical clinic: how do you lower a patient's stress before an expensive procedure by removing phones?

4 min read Read →
Gifts for foreign delegations: where cultural neutrality meets European elegance
Alibi

Gifts for foreign delegations: where cultural neutrality meets European elegance

4 min read Read →
Art in fine dining restaurants: decorations that match the chef's mastery and intrigue returning guests
Art

Art in fine dining restaurants: decorations that match the chef's mastery and intrigue returning guests

4 min read Read →
Agile coaching and business trainers: how to sell “soft” services to hard corporate decision-makers?
Space

Agile coaching and business trainers: how to sell “soft” services to hard corporate decision-makers?

5 min read Read →
HR and customer success directors: why does modern leadership require a digital calling card in the war for the best talent?
Space

HR and customer success directors: why does modern leadership require a digital calling card in the war for the best talent?

5 min read Read →
Business gifts for the legal profession: discretion, the gravity of office and the highest quality of craft
Alibi

Business gifts for the legal profession: discretion, the gravity of office and the highest quality of craft

4 min read Read →
Monetizing viewpoints: how municipalities protect singular landscapes by opening them to production companies and discerning aesthetes
Filmable

Monetizing viewpoints: how municipalities protect singular landscapes by opening them to production companies and discerning aesthetes

6 min read Read →
Optimizing logistics supply chains: how to reach procurement directors with an offer of high-bay racking?
Space

Optimizing logistics supply chains: how to reach procurement directors with an offer of high-bay racking?

5 min read Read →
Regional architectural diplomacy: how city halls attract investors and foreign capital by certifying their state rooms
Filmable

Regional architectural diplomacy: how city halls attract investors and foreign capital by certifying their state rooms

6 min read Read →
Freeing the sales department: how does systemic automation save hundreds of hours a month spent chasing sales targets?
Lens

Freeing the sales department: how does systemic automation save hundreds of hours a month spent chasing sales targets?

5 min read Read →
A gift at the car dealership: how do you stand out at the handover of a new car and build loyalty?
Alibi

A gift at the car dealership: how do you stand out at the handover of a new car and build loyalty?

4 min read Read →
The welcome pack in premium real estate: what does a developer hand over with the keys to a luxury apartment?
Alibi

The welcome pack in premium real estate: what does a developer hand over with the keys to a luxury apartment?

4 min read Read →
Wholesale trade in fertilizers (B2B): how to bypass intermediaries and sell directly to enormous farming enterprises?
Space

Wholesale trade in fertilizers (B2B): how to bypass intermediaries and sell directly to enormous farming enterprises?

5 min read Read →
Prestige on campus: why historic university halls compete for a place in global indexes of beauty
Filmable

Prestige on campus: why historic university halls compete for a place in global indexes of beauty

5 min read Read →
Operational logistics: why must in-room marketing be limited solely to a housekeeper placing a card?
Lens

Operational logistics: why must in-room marketing be limited solely to a housekeeper placing a card?

5 min read Read →
The profitability of cultural spaces: how museums and galleries attract patrons by becoming the ideal backdrop for fashion
Filmable

The profitability of cultural spaces: how museums and galleries attract patrons by becoming the ideal backdrop for fashion

5 min read Read →
Building social status: how to make premium clients build their personal prestige online with cinematic shots from your hotel?
Lens

Building social status: how to make premium clients build their personal prestige online with cinematic shots from your hotel?

5 min read Read →
Business travel (incentive travel): a luxury tool for bringing managers together on company trips
Alibi

Business travel (incentive travel): a luxury tool for bringing managers together on company trips

4 min read Read →
The five senses of Odoardo™

Ways to
bring a space to life

Each sense solves a different task and can work on its own. Combined, they create an experience in which a place recognizes context, sparks relationships, builds an image, keeps memories and stays present after the visit — promoting your brand and selling your services.

01 Touch Odoardo Soul™ Odoardo Soul™ The space recognizes context and responds. 02 Hearing Odoardo Alibi™ Odoardo Alibi™ The space gives people a reason to truly meet. 03 Sight Odoardo Art™ Odoardo Art™ The space gains a changing, curated identity. 04 Memory Odoardo Lens™ Odoardo Lens™ The space remembers the experience and invites a return. 05 Presence Odoardo Space™ Odoardo Space™ The space receives a unique address in the digital world.
Concierge

A question
after reading?

Odoardo
Answered by Odoardo Soul™ — an AI system, not a person.We save the conversation so the concierge remembers the context — details in privacy policy.
The Filmable Book by Odoardo™

Does your space love the camera?

Free entries are open for the yearbook of places with exceptional light, composition and character. Show us how your space loves the lens.
Enter your space
Luxury of Ignorance — The senses bring a space to life, knowledge keeps it safe Marcin Jamro, PhD, DSc, Eng. Discover the e-book

In brief

Odoardo Journal™ is the layer of ideas behind Odoardo™: essays and analyses of how physical matter, discreet technology and the five senses change the experience of a space. The texts are organized by the senses of place — touch, hearing, sight, memory and presence — and by The Filmable Book by Odoardo™.

Key facts

Number of articles
183

Questions and answers

What is Odoardo Journal™?

It is the Odoardo™ magazine — writing about spaces that become aware: about matter, discreet technology and the experience of a physical place.

What topics do the articles cover?

We write about, among other things, the five senses of place: touch (Odoardo Soul™), hearing (Odoardo Alibi™), sight (Odoardo Art™), memory (Odoardo Lens™) and presence (Odoardo Space™), as well as about the The Filmable Book by Odoardo™ yearbook.

Are the articles free to read?

Of course. All Odoardo Journal™ articles are free to read, with no Odoardo ID™ account required.