Odoardo Journal™

Thought that stays

The layer of ideas behind Odoardo™. Essays and research on how physical matter, the latest technology and the five senses change the experience of a space.

Thought that stays
  • Essays and analyses
  • Matter and technology
  • Inspiration and observation
  • Five senses of place
  • Free of charge

Intelligence in matter

On how a handcrafted object can lead to a place's knowledge and services, with no app and no extra screen.

Here we gather essays and research on touch as the first sense of a space: from designing context and the psychology of presence to the practice of deployments in hotels, restaurants, offices and residences. Reading for those who want their place to answer — discreetly and without digital noise.

Discover Odoardo Soul™ →
Premium cosmetic formulations: how animated matter discreetly tells the story of a treatment room's exclusive care line
Soul

Premium cosmetic formulations: how animated matter discreetly tells the story of a treatment room's exclusive care line

6 min read Read →
Translating abstract art: how artificial intelligence helps viewers understand the intricacies of a work without academic jargon
Soul

Translating abstract art: how artificial intelligence helps viewers understand the intricacies of a work without academic jargon

5 min read Read →
An end to paper wine lists: what should replace the traditional menu in restaurants with very high turnover of an exclusive range?
Soul

An end to paper wine lists: what should replace the traditional menu in restaurants with very high turnover of an exclusive range?

6 min read Read →
A carbon key case for a supercar: how a luxury fob greets the driver and speaks about V12 engineering before they enter the cabin
Soul

A carbon key case for a supercar: how a luxury fob greets the driver and speaks about V12 engineering before they enter the cabin

5 min read Read →
Animated decks on superyachts and in aviation: how teak smoothly displays charts and safety procedures without printed manuals
Soul

Animated decks on superyachts and in aviation: how teak smoothly displays charts and safety procedures without printed manuals

5 min read Read →
The polyglot curator in art galleries and auction houses: how a gilded picture frame speaks about painting technique in the visitor's language (without QR codes)
Soul

The polyglot curator in art galleries and auction houses: how a gilded picture frame speaks about painting technique in the visitor's language (without QR codes)

5 min read Read →
The waiting room in an aesthetic medicine clinic: how to answer a patient's questions before a procedure instead of leaving them with a search engine
Soul

The waiting room in an aesthetic medicine clinic: how to answer a patient's questions before a procedure instead of leaving them with a search engine

6 min read Read →
Designing lounge areas without visual noise: how to save classic design from the invasion of disfiguring consumer electronics
Soul

Designing lounge areas without visual noise: how to save classic design from the invasion of disfiguring consumer electronics

5 min read Read →
Caring for rare woods: how intelligent furniture tells you which oil-wax to order straight from the maker
Soul

Caring for rare woods: how intelligent furniture tells you which oil-wax to order straight from the maker

5 min read Read →
The translator of walls in luxury residences: how to replace binders of instructions with a physical interface that explains smart home automation
Soul

The translator of walls in luxury residences: how to replace binders of instructions with a physical interface that explains smart home automation

5 min read Read →
Object memory in haute couture: how to integrate quiet luxury technology safely into the design of leather goods without affecting the design
Soul

Object memory in haute couture: how to integrate quiet luxury technology safely into the design of leather goods without affecting the design

5 min read Read →
The digital product passport (DPP): how to meet the EU requirement without sticking a QR code onto a crafted piece
Soul

The digital product passport (DPP): how to meet the EU requirement without sticking a QR code onto a crafted piece

5 min read Read →
Discreet AI in historic hotels and heritage palaces: how to introduce advanced systems for guests without interfering with interior architecture
Soul

Discreet AI in historic hotels and heritage palaces: how to introduce advanced systems for guests without interfering with interior architecture

6 min read Read →
The intelligent table in fine dining restaurants: how an oak table takes on the role of a private sommelier and raises the value of the bill
Soul

The intelligent table in fine dining restaurants: how an oak table takes on the role of a private sommelier and raises the value of the bill

5 min read Read →
Animated space in five-star hotels: how a physical interface in the room removes the need to ring reception and improves housekeeping
Soul

Animated space in five-star hotels: how a physical interface in the room removes the need to ring reception and improves housekeeping

5 min read Read →
Context awareness (context-aware AI): how artificial intelligence systems match tone and answers to the current weather, the season and the number of users
Soul

Context awareness (context-aware AI): how artificial intelligence systems match tone and answers to the current weather, the season and the number of users

5 min read Read →
An end to the flood of mobile apps: why affluent consumers hate login forms and how the physical touch of a phone wakes an object's intelligence
Soul

An end to the flood of mobile apps: why affluent consumers hate login forms and how the physical touch of a phone wakes an object's intelligence

6 min read Read →
Quiet luxury in contemporary technology: why ruling out screens, cables and power is the new marker of prestige in design
Soul

Quiet luxury in contemporary technology: why ruling out screens, cables and power is the new marker of prestige in design

5 min read Read →
Contextual physical interfaces: what animated matter is and how it is changing the luxury goods market
Soul

Contextual physical interfaces: what animated matter is and how it is changing the luxury goods market

6 min read Read →
Concierge

A question
after reading?

Odoardo
Answered by Odoardo Soul™ — an AI system, not a person.We save the conversation so the concierge remembers the context — details in privacy policy.
The Filmable Book by Odoardo™

Does your space love the camera?

Free entries are open for the yearbook of places with exceptional light, composition and character. Show us how your space loves the lens.
Enter your space
Luxury of Ignorance — The senses bring a space to life, knowledge keeps it safe Marcin Jamro, PhD, DSc, Eng. Discover the e-book

In brief

Odoardo Journal™ is the layer of ideas behind Odoardo™: essays and analyses of how physical matter, discreet technology and the five senses change the experience of a space. The texts are organized by the senses of place — touch, hearing, sight, memory and presence — and by The Filmable Book by Odoardo™.

Key facts

Category
Soul
Number of articles
19

Questions and answers

What is Odoardo Soul™?

It is intelligence hidden in matter — in an oak cube, or in the microchip alone beneath the surface of your object. A guest brings their phone close and, in the browser, opens the knowledge and services prepared for that particular place — with no extra app and no account to create.

What spaces is Odoardo Soul™ made for?

For any space that wants to answer its guests: residences, restaurants, galleries, offices, practices and hospitality venues.

What do we write about in this category?

About how matter and discreet technology change the experience of a physical place — from designing context to the practice of deployments.