Odoardo Journal™

Thought that stays

The layer of ideas behind Odoardo™. Essays and research on how physical matter, the latest technology and the five senses change the experience of a space.

Thought that stays
  • Essays and analyses
  • Matter and technology
  • Inspiration and observation
  • Five senses of place
  • Free of charge

A living art gallery

On signed art in private and commercial spaces, and on how it changes the way a brand is perceived.

We look at how the presence of real, signed art in a handmade solid oak frame affects the perceived value of a place, and why rotating works has a stronger effect than static decoration. From the psychology of perception to the practice of working with artists from different parts of the world.

Discover Odoardo Art™ →
Physical contact with wood in the age of screens: how do the scent of craft and the rustle of tissue paper activate the five senses during unboxing?
Art

Physical contact with wood in the age of screens: how do the scent of craft and the rustle of tissue paper activate the five senses during unboxing?

5 min read Read →
Designing customer experience: the role of white gloves, black tissue paper and calligraphy in the packing process
Art

Designing customer experience: the role of white gloves, black tissue paper and calligraphy in the packing process

5 min read Read →
Engineering in solid oak: why did we reject traditional clips and metal tabs?
Art

Engineering in solid oak: why did we reject traditional clips and metal tabs?

4 min read Read →
Art in fine dining restaurants: decorations that match the chef's mastery and intrigue returning guests
Art

Art in fine dining restaurants: decorations that match the chef's mastery and intrigue returning guests

4 min read Read →
How do you raise hotel guests' NPS? The role of details in rooms and suites
Art

How do you raise hotel guests' NPS? The role of details in rooms and suites

5 min read Read →
The decor of a law firm of the new era: prestige and discretion in a conference room meant for difficult negotiations
Art

The decor of a law firm of the new era: prestige and discretion in a conference room meant for difficult negotiations

5 min read Read →
Furnishing a waiting room in a medical clinic: where does a patient rest their eyes while waiting for a procedure?
Art

Furnishing a waiting room in a medical clinic: where does a patient rest their eyes while waiting for a procedure?

5 min read Read →
Art in the CEO office (C-Level): what do signed works in an oak frame say to business partners about your company?
Art

Art in the CEO office (C-Level): what do signed works in an oak frame say to business partners about your company?

5 min read Read →
An interior that grows with you: how does the cycle of quarterly change help archive past emotions and moods?
Art

An interior that grows with you: how does the cycle of quarterly change help archive past emotions and moods?

5 min read Read →
Decision fatigue in decor: how do a closed catalog and the curatorial team's help take off the burden of choosing?
Art

Decision fatigue in decor: how do a closed catalog and the curatorial team's help take off the burden of choosing?

5 min read Read →
Patronage in the digital age: how does a subscription support the careers of makers from different parts of the world?
Art

Patronage in the digital age: how does a subscription support the careers of makers from different parts of the world?

4 min read Read →
A hand-signed letter from the artist: why does learning the maker's intention change how a work is received emotionally in your home?
Art

A hand-signed letter from the artist: why does learning the maker's intention change how a work is received emotionally in your home?

5 min read Read →
Art teaches attention: why does the gaze stop on the texture of cotton paper and slide off a screen?
Art

Art teaches attention: why does the gaze stop on the texture of cotton paper and slide off a screen?

5 min read Read →
Authorization and signature: what do a pencil and unique numbering say about a work's real collectible value?
Art

Authorization and signature: what do a pencil and unique numbering say about a work's real collectible value?

5 min read Read →
How do you start collecting contemporary art? Build a private archive without being a gallery regular
Art

How do you start collecting contemporary art? Build a private archive without being a gallery regular

4 min read Read →
Symmetry and Wabi-Sabi: where is it best to hang or set an oak frame to achieve visual harmony?
Art

Symmetry and Wabi-Sabi: where is it best to hang or set an oak frame to achieve visual harmony?

5 min read Read →
An art subscription (Art-as-a-Service): how does the cyclical delivery of art to your home work and why is it the future of interior arrangement?
Art

An art subscription (Art-as-a-Service): how does the cyclical delivery of art to your home work and why is it the future of interior arrangement?

4 min read Read →
A prestigious home office: what does your video-call background say about you, and how do you build authority with an oak frame?
Art

A prestigious home office: what does your video-call background say about you, and how do you build authority with an oak frame?

5 min read Read →
The psychology of changing space: why do static decorations become “invisible” over time, and how do you prevent it?
Art

The psychology of changing space: why do static decorations become “invisible” over time, and how do you prevent it?

4 min read Read →
Picture frames without glass: why does removing the glass barrier and direct contact with the paper change how art is received?
Art

Picture frames without glass: why does removing the glass barrier and direct contact with the paper change how art is received?

4 min read Read →
Concierge

A question
after reading?

Odoardo
Answered by Odoardo Soul™ — an AI system, not a person.We save the conversation so the concierge remembers the context — details in privacy policy.
The Filmable Book by Odoardo™

Does your space love the camera?

Free entries are open for the yearbook of places with exceptional light, composition and character. Show us how your space loves the lens.
Enter your space
Luxury of Ignorance — The senses bring a space to life, knowledge keeps it safe Marcin Jamro, PhD, DSc, Eng. Discover the e-book

In brief

Odoardo Journal™ is the layer of ideas behind Odoardo™: essays and analyses of how physical matter, discreet technology and the five senses change the experience of a space. The texts are organized by the senses of place — touch, hearing, sight, memory and presence — and by The Filmable Book by Odoardo™.

Key facts

Category
Art
Number of articles
24

Questions and answers

What is Odoardo Art™?

It is a living art gallery: an oak main frame and a quarterly subscription to numbered, signed fine art works with letters from the artists.

How is Odoardo Art™ different from decoration?

Every work is real, curated and signed, and the quarterly rotation keeps the space alive — the previous works build a growing collection.

What do we write about in this category?

About the influence of art on the perception of a place and a brand, and about the practice of working with artists.