Odoardo Journal™

Thought that stays

The layer of ideas behind Odoardo™. Essays and research on how physical matter, the latest technology and the five senses change the experience of a space.

Thought that stays
  • Essays and analyses
  • Matter and technology
  • Inspiration and observation
  • Five senses of place
  • Free of charge

Directing prestige

On how a space guides attention toward its best frames, while guests create and share a cinematic video postcard.

We explore how places can deliberately manage their image online. From curated frames and guest consent and privacy to the effect of video postcards on direct bookings and brand image. All of it grounded in local craft and the latest information technology.

Discover Odoardo Lens™ →
A dedicated subdomain and IT authority: why does embedding a video postcard in a hotel's subdomain drastically increase guests' trust?
Lens

A dedicated subdomain and IT authority: why does embedding a video postcard in a hotel's subdomain drastically increase guests' trust?

5 min read Read →
Web apps versus native apps: why should premium hotels abandon the mobile stores entirely in favor of instant pages?
Lens

Web apps versus native apps: why should premium hotels abandon the mobile stores entirely in favor of instant pages?

6 min read Read →
Audio branding in hospitality: why does music chosen at random by algorithms destroy the reception of a premium brand, and how can it be repaired?
Lens

Audio branding in hospitality: why does music chosen at random by algorithms destroy the reception of a premium brand, and how can it be repaired?

5 min read Read →
The role of lighting and color grading: how do we correct video and bring out a property's architectural luxury?
Lens

The role of lighting and color grading: how do we correct video and bring out a property's architectural luxury?

5 min read Read →
Freeing the sales department: how does systemic automation save hundreds of hours a month spent chasing sales targets?
Lens

Freeing the sales department: how does systemic automation save hundreds of hours a month spent chasing sales targets?

5 min read Read →
Operational logistics: why must in-room marketing be limited solely to a housekeeper placing a card?
Lens

Operational logistics: why must in-room marketing be limited solely to a housekeeper placing a card?

5 min read Read →
Building social status: how to make premium clients build their personal prestige online with cinematic shots from your hotel?
Lens

Building social status: how to make premium clients build their personal prestige online with cinematic shots from your hotel?

5 min read Read →
Off-season sales: how to use the base of current guests and organic reach (CGC) to fill a resort without lowering the average daily rate (ADR)?
Lens

Off-season sales: how to use the base of current guests and organic reach (CGC) to fill a resort without lowering the average daily rate (ADR)?

5 min read Read →
Optimizing TRevPAR in resort hotels: how does a virtual director draw guests discreetly out of their rooms into the most profitable zones?
Lens

Optimizing TRevPAR in resort hotels: how does a virtual director draw guests discreetly out of their rooms into the most profitable zones?

5 min read Read →
Design noise and filters: how to protect a boutique property's spectacular decor from distortion in amateur video (UGC)?
Lens

Design noise and filters: how to protect a boutique property's spectacular decor from distortion in amateur video (UGC)?

5 min read Read →
Technology in historic interiors: why does a cinematic standard based on black paper and solid oak fit historical architecture perfectly?
Lens

Technology in historic interiors: why does a cinematic standard based on black paper and solid oak fit historical architecture perfectly?

5 min read Read →
Marketing an independent boutique hotel: how to reduce the commission cascade effectively and free oneself from the dictate of the OTAs?
Lens

Marketing an independent boutique hotel: how to reduce the commission cascade effectively and free oneself from the dictate of the OTAs?

5 min read Read →
Booking engine integration: how to plug a new conversion system into a hotel's IT infrastructure safely and without maintenance?
Lens

Booking engine integration: how to plug a new conversion system into a hotel's IT infrastructure safely and without maintenance?

5 min read Read →
Hotel marketing automation: how does a virtual director relieve reception and the sales department?
Lens

Hotel marketing automation: how does a virtual director relieve reception and the sales department?

5 min read Read →
Technology without barriers: why do guests on holiday not want to download hotel apps, and how does a physical card solve this problem?
Lens

Technology without barriers: why do guests on holiday not want to download hotel apps, and how does a physical card solve this problem?

5 min read Read →
Architecture for the lens: how to identify and arrange the most profitable spaces in a hotel so that they encourage guests to record?
Lens

Architecture for the lens: how to identify and arrange the most profitable spaces in a hotel so that they encourage guests to record?

5 min read Read →
Designing guest experience: the role of haptics, black paper and three-dimensional gilding on welcome cards in ultra-premium rooms
Lens

Designing guest experience: the role of haptics, black paper and three-dimensional gilding on welcome cards in ultra-premium rooms

5 min read Read →
Upselling in a five-star hotel: how do you optimize TRevPAR from dining (F&B) and the SPA with a virtual director?
Lens

Upselling in a five-star hotel: how do you optimize TRevPAR from dining (F&B) and the SPA with a virtual director?

5 min read Read →
Modern crisis management for a hotel brand: how does controlled video distribution protect a property's heritage?
Lens

Modern crisis management for a hotel brand: how does controlled video distribution protect a property's heritage?

5 min read Read →
The psychology of aesthetics in hospitality: why do cheap social media filters and shaky shots lower future clients' price expectations?
Lens

The psychology of aesthetics in hospitality: why do cheap social media filters and shaky shots lower future clients' price expectations?

5 min read Read →
Concierge

A question
after reading?

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Answered by Odoardo Soul™ — an AI system, not a person.We save the conversation so the concierge remembers the context — details in privacy policy.
The Filmable Book by Odoardo™

Does your space love the camera?

Free entries are open for the yearbook of places with exceptional light, composition and character. Show us how your space loves the lens.
Enter your space
Luxury of Ignorance — The senses bring a space to life, knowledge keeps it safe Marcin Jamro, PhD, DSc, Eng. Discover the e-book

In brief

Odoardo Journal™ is the layer of ideas behind Odoardo™: essays and analyses of how physical matter, discreet technology and the five senses change the experience of a space. The texts are organized by the senses of place — touch, hearing, sight, memory and presence — and by The Filmable Book by Odoardo™.

Key facts

Category
Lens
Number of articles
27

Questions and answers

What is Odoardo Lens™?

It is a virtual director that guides guests through curated frames and automatically edits their shots into a video postcard.

Does Odoardo Lens™ require an app?

No. Everything runs in the browser of the guest's smartphone — with no installation and no account to create.

What do we write about in this category?

About deliberately managing a place's image online: from directing frames to privacy, consent and brand image.