Odoardo Journal™
Thought that stays
The layer of ideas behind Odoardo™. Essays and research on how physical matter, the latest technology and the five senses change the experience of a space.
Directing prestige
On how a space guides attention toward its best frames, while guests create and share a cinematic video postcard.
We explore how places can deliberately manage their image online. From curated frames and guest consent and privacy to the effect of video postcards on direct bookings and brand image. All of it grounded in local craft and the latest information technology.
Discover Odoardo Lens™ →
Digital word-of-mouth: how do you turn current hotel guests into a free, self-propelling advertising agency?
5 min read
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The cinematic standard: how do you discreetly direct guests' memories, giving them cinematic quality worthy of a five-star property?
5 min read
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Curated Guest Content (CGC) vs UGC: how does guests' amateur video destroy a luxury hotel's brand (and how do you change it)?
5 min read
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Defending the ADR: how does a hotel's visual prestige online protect it from a destructive price war and pressure for discounts?
5 min read
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Hidden guest acquisition costs (CAC): an analysis of the commission cascade in luxury hospitality
5 min read
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GOPPAR vs RevPAR: why is revenue per available room not enough, and how do you really measure profitability in a luxury boutique hotel?
5 min read
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Direct bookings in premium hotels: how do you effectively free a property from the OTAs and win back the margin?
7 min read
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Concierge
A question
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The Filmable Book by Odoardo™
Does your space love the camera?
Free entries are open for the yearbook of places with exceptional light, composition and character. Show us how your space loves the lens.
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