Odoardo Soul™

Intelligence in matter

A solid oak cube with a hidden microchip. Hold a phone to it and ask about the place — its history, its offer or how things work. It answers in the guest's language. No app, no sign-up, no extra screens.

Compose Soul™
Intelligence in  matter
  • A solid oak cube
  • A hidden microchip
  • No cables, batteries or screen
  • No app, no integration
  • Responds to a guest's gesture
  • Artificial intelligence
  • Your own content and services
  • Knowledge updates free of charge
  • Awareness of its surroundings

In a world full of screens, luxury is technology that does not demand attention.— Marcin Jamro, PhD, DSc, Eng.
Creator of Odoardo™ · entrepreneur, author, scientist and programmer

Odoardo Soul™ opens an intelligence prepared for one particular place. The technology stays hidden until you bring your phone close to a handcrafted design object in solid oak with a microchip concealed inside.

Your place gains a digital voice of its own — no cables, batteries or charging, and no app or sign-up. The space becomes aware: it knows the place, its context and its surroundings.

With oak cubes, or a microchip embedded in objects you already own, you give guests a convenient way to get answers, lighten the load on your staff and support sales of your additional services.

Awakening

Matter becomes
aware of its place

One gesture is enough for oak to stop being just an object and find a voice. A voice that writes or speaks about your space, promoting and selling your services.

Countless uses

One form,
dozens of responses

A guest taps a phone against a handcrafted block of oak, and Odoardo Soul™ already knows what they may need, guiding the conversation to the rhythm of that particular interior, with an understanding of context.

Odoardo Soul™ in a restaurant interior
Restaurant / table

The guest doesn't ask,
“What do you recommend?”
The place asks first

  1. Gesture

    A phone comes close to the cube or to the microchip in the tabletop.

  2. Question

    “I have 45 minutes and I want to get to know this kitchen.”

  3. Answer

    A recommendation based on the menu, preferences and time.

EffectGuests choose with more confidence, and the same questions don't have to be answered at every table — because the voice that answers sounds like this restaurant. A recommendation can lead to another dish on the menu, so the check grows too.

Odoardo Soul™ in a hotel room
Hotel / room

The guest doesn't call
the front desk.
The room answers first

  1. Gesture

    A phone comes close to the cube on the desk in the room.

  2. Question

    “What else is worth doing today?”

  3. Answer

    Dinner at the restaurant and the spa as a plan for the evening.

EffectThe recommendation arrives before the guest even thinks of calling the front desk, and the hotel earns more per guest with a lighter load on its team. The soul can also suggest available activities, taking the weather into account.

Odoardo Soul™ beside a museum display
Museum / exhibit

The visitor doesn't look
for a guide.
The exhibit speaks for itself

  1. Gesture

    A phone comes close to the microchip beside the display case.

  2. Question

    “Why is this detail so important?”

  3. Answer

    The object's history and the context of its era, in the visitor's language.

EffectVisitors stay longer at the exhibit and decide for themselves how deep to go into its story, while the museum gains an engaged audience without guides. The soul can also point to partner institutions.

Odoardo Soul™ in a clinic
Clinic / waiting room

The patient doesn't ask
at reception.
The waiting room explains

  1. Gesture

    A phone comes close to the block on the waiting room table.

  2. Question

    “How should I prepare for my appointment?”

  3. Answer

    The stages of the visit, the approximate time and practical matters.

EffectPatients don't wait in uncertainty, and staff don't have to explain the same thing to everyone. The waiting room is calmer, and the team has more time for actual care. Odoardo Soul™ does not give medical advice.

A phone beside a leather handbag with a hidden Odoardo Soul™ microchip
Workshop / object

The buyer doesn't have to
take the label's word for it.
The object shows its papers

  1. Gesture

    A phone comes close to the microchip hidden in the leather.

  2. Question

    “Who made this, and how do I care for it?”

  3. Answer

    The workshop, the material, the piece number, care instructions.

EffectThe buyer checks the provenance with a phone instead of trusting a label. The object holds its price better on the resale market, and the workshop stays in touch with every subsequent owner, gaining a new channel for promotion and sales.

Odoardo Soul™ on the deck of a wooden yacht by a jetty
Yacht / deck

The guest doesn't shout
across the deck.
The boat tells its own story

  1. Gesture

    A phone comes close to the oak block by the companionway.

  2. Question

    “What is this boat, and where are we sailing tomorrow?”

  3. Answer

    Year of launch, shipyard, past voyages and the plan for the day.

EffectGuests come aboard prepared rather than intimidated. The owner tells the boat's story once, and the boat greets every new crew with it — in their own language. Requests go straight to the skipper.

Odoardo Soul™ in an apartment building with terrace gardens
Developer / apartment

The buyer doesn't wait
for an agent.
The apartment sells itself

  1. Gesture

    A phone comes close to the cube on the kitchen island.

  2. Question

    “What does the finish standard of this apartment include?”

  3. Answer

    Materials, finishes, floor plans, running costs and timelines.

EffectThe apartment keeps working when no agent is nearby. The buyer gets facts instead of a brochure, and the team gets the contact of someone who asked of their own accord. After the purchase, the cube becomes a helpful knowledge base about the apartment.

Composition

One soul,
many pieces

You pay once for each piece, and keep the soul in a single monthly subscription for the whole composition. The same voice speaks from every piece, so the larger the composition, the less each one costs.

Your composition
  • A handmade object in solid oak, or a microchip alone
  • A voice aware of the place's context, in your brand's tone
  • From one piece to several hundred, in a single composition
  • Onboarding support, content updates and access to new features
24 USD / mo. Soul subscription for a composition of 1 piece.
Live within 5 business days. Cancel at any time.
Start with a form

Prices per piece, incl. VAT. The price per piece falls as the composition grows, starting with the least expensive items.

Odoardo Atelier™

Does your space need something more?

We can design and prepare a solution made specifically for you.

Discover the program
Concierge

Let's begin with
the first touch

Odoardo
Answered by Odoardo Soul™ — an AI system, not a person.We save the conversation so the concierge remembers the context — details in privacy policy.
The next step

An object with a voice
deserves an address

Odoardo Soul™ brings matter to life. Odoardo Space™ gives it a digital home: a prestigious web address where the story of your place lives on, beyond its walls. It also helps build a personal brand that sets you apart as an expert.

Discover Odoardo Space™ →
Odoardo Space™
Luxury of Ignorance — The senses bring a space to life, knowledge keeps it safe Marcin Jamro, PhD, DSc, Eng. Discover the e-book
Odoardo Journal™

Ideas worth
pausing for

Essays on matter that recognizes context. For those who design places that speak only in answer to a gesture — no screen in the wall, no app to download.

All articles →

Premium cosmetic formulations: how animated matter discreetly tells the story of a treatment room's exclusive care line

6 min read Read →

Translating abstract art: how artificial intelligence helps viewers understand the intricacies of a work without academic jargon

5 min read Read →

An end to paper wine lists: what should replace the traditional menu in restaurants with very high turnover of an exclusive range?

6 min read Read →

A carbon key case for a supercar: how a luxury fob greets the driver and speaks about V12 engineering before they enter the cabin

5 min read Read →

In brief

Odoardo Soul™ is intelligence hidden in matter that stays silent until someone brings a phone close. A conversation prepared for that place then opens in the browser — in the guest's language, with no app and no sign-up. Choose a cube with 5 or 10 cm sides, or a microchip alone, embedded in your own object or furniture.

Key facts

Category
Intelligence in matter
Operator
TITUTO Sp. z o.o.
Origin
Poland

Questions and answers

What is Odoardo Soul™?

Odoardo Soul™ is intelligence hidden in matter — in a handmade oak cube, or in a microchip alone, embedded in your own object or furniture. A tap of a phone opens content, a service or a conversation in the browser, prepared for a particular place or object.

Does Odoardo Soul™ require an app or an account?

No. The experience opens directly in the phone's browser. The guest installs no app and creates no account.

Can the content be changed once the object is in place?

Yes, at any time. The physical object stays the same, while we develop the soul's knowledge along with the offer, the season or the needs of the place. You submit a change to the Odoardo™ team in Odoardo ID™, and we make it for you free of charge.

What forms does Odoardo Soul™ come in?

As a 5 cm or 10 cm cube in solid oak, or as a microchip alone for fitting into your own objects, furniture or products. The microchip can also be embedded in a bespoke Odoardo Alibi™ case. It also accompanies every work in the Odoardo Art™ collection.

How much does Odoardo Soul™ cost?

You pay once for the object and monthly for its soul. The rate per piece falls as the number of pieces in the composition grows, and you see the full quote in the configurator before you order anything.

Does Odoardo Soul™ need power or internet?

The object has no battery or power supply of any kind — the microchip wakes up from the field of the phone that comes close to it. The conversation opens in the browser, so the guest's phone needs a network connection.

Does Odoardo Soul™ remember guests?

The soul remembers a name if the guest gives it, and the thread of the conversation — so it never asks the same thing twice. The “Forget me” button below the conversation erases the guest's name and whatever the soul remembered about them at any time, and on the next visit the soul greets them as a stranger.