Odoardo Journal™

Thought that stays

The layer of ideas behind Odoardo™. Essays and research on how physical matter, the latest technology and the five senses change the experience of a space.

Thought that stays
  • Essays and analyses
  • Matter and technology
  • Inspiration and observation
  • Five senses of place
  • Free of charge
A farewell and promotion gift: an elegant thank-you for many years of work in a corporation
Alibi

A farewell and promotion gift: an elegant thank-you for many years of work in a corporation

4 min read Read →
Protocol and diplomatic gifts: a solid oak box with a gold crest as a discreet ambassador of a region (B2G)
Alibi

Protocol and diplomatic gifts: a solid oak box with a gold crest as a discreet ambassador of a region (B2G)

3 min read Read →
Low-level programming (C++, Rust): why do the giants look for teams outside job portals?
Space

Low-level programming (C++, Rust): why do the giants look for teams outside job portals?

4 min read Read →
An end to paper wine lists: what should replace the traditional menu in restaurants with very high turnover of an exclusive range?
Soul

An end to paper wine lists: what should replace the traditional menu in restaurants with very high turnover of an exclusive range?

6 min read Read →
How do you raise hotel guests' NPS? The role of details in rooms and suites
Art

How do you raise hotel guests' NPS? The role of details in rooms and suites

5 min read Read →
Luxury resorts in the Seychelles: how do you get an ultra-wealthy tourist to bypass accommodation search engines and book through a premium address?
Space

Luxury resorts in the Seychelles: how do you get an ultra-wealthy tourist to bypass accommodation search engines and book through a premium address?

5 min read Read →
An end to buying business awards: why aesthetic selection lends a brand more credibility than paid competitions
Filmable

An end to buying business awards: why aesthetic selection lends a brand more credibility than paid competitions

6 min read Read →
A delicatessen hamper with wine or a premium keepsake: how do you optimize the budget for gifts to key clients?
Alibi

A delicatessen hamper with wine or a premium keepsake: how do you optimize the budget for gifts to key clients?

4 min read Read →
Corporate gifting with class: luxury business gifts for board members (C-level) and investors
Alibi

Corporate gifting with class: luxury business gifts for board members (C-level) and investors

3 min read Read →
Expedition tourism in Africa: how do African lodges avoid booking-portal commissions and reach clients in the USA and Europe?
Space

Expedition tourism in Africa: how do African lodges avoid booking-portal commissions and reach clients in the USA and Europe?

4 min read Read →
A carbon key case for a supercar: how a luxury fob greets the driver and speaks about V12 engineering before they enter the cabin
Soul

A carbon key case for a supercar: how a luxury fob greets the driver and speaks about V12 engineering before they enter the cabin

5 min read Read →
Modern surveying and aerial scanning: how to reach developers looking for advanced measurement services?
Space

Modern surveying and aerial scanning: how to reach developers looking for advanced measurement services?

4 min read Read →
A tool for apology in a relationship: a luxurious gesture when you want to say “sorry” and make peace
Alibi

A tool for apology in a relationship: a luxurious gesture when you want to say “sorry” and make peace

3 min read Read →
Off-season sales: how to use the base of current guests and organic reach (CGC) to fill a resort without lowering the average daily rate (ADR)?
Lens

Off-season sales: how to use the base of current guests and organic reach (CGC) to fill a resort without lowering the average daily rate (ADR)?

5 min read Read →
Medical and municipal waste disposal: how to build the image of a partner for hospital networks?
Space

Medical and municipal waste disposal: how to build the image of a partner for hospital networks?

4 min read Read →
Optimizing TRevPAR in resort hotels: how does a virtual director draw guests discreetly out of their rooms into the most profitable zones?
Lens

Optimizing TRevPAR in resort hotels: how does a virtual director draw guests discreetly out of their rooms into the most profitable zones?

5 min read Read →
Renewable energy tenders: how to lend a contractor credibility in building wind and cooling towers?
Space

Renewable energy tenders: how to lend a contractor credibility in building wind and cooling towers?

4 min read Read →
The decor of a law firm of the new era: prestige and discretion in a conference room meant for difficult negotiations
Art

The decor of a law firm of the new era: prestige and discretion in a conference room meant for difficult negotiations

5 min read Read →
Whistleblower protection and GDPR compliance: why do corporations look for legal experts outside their own structures?
Space

Whistleblower protection and GDPR compliance: why do corporations look for legal experts outside their own structures?

3 min read Read →
The honeymoon: what do you take with you to build the loveliest memories?
Alibi

The honeymoon: what do you take with you to build the loveliest memories?

4 min read Read →
The five senses of Odoardo™

Ways to
bring a space to life

Each sense solves a different task and can work on its own. Combined, they create an experience in which a place recognizes context, sparks relationships, builds an image, keeps memories and stays present after the visit — promoting your brand and selling your services.

01 Touch Odoardo Soul™ Odoardo Soul™ The space recognizes context and responds. 02 Hearing Odoardo Alibi™ Odoardo Alibi™ The space gives people a reason to truly meet. 03 Sight Odoardo Art™ Odoardo Art™ The space gains a changing, curated identity. 04 Memory Odoardo Lens™ Odoardo Lens™ The space remembers the experience and invites a return. 05 Presence Odoardo Space™ Odoardo Space™ The space receives a unique address in the digital world.
Concierge

A question
after reading?

Odoardo
Answered by Odoardo Soul™ — an AI system, not a person.We save the conversation so the concierge remembers the context — details in privacy policy.
The Filmable Book by Odoardo™

Does your space love the camera?

Free entries are open for the yearbook of places with exceptional light, composition and character. Show us how your space loves the lens.
Enter your space
Luxury of Ignorance — The senses bring a space to life, knowledge keeps it safe Marcin Jamro, PhD, DSc, Eng. Discover the e-book

In brief

Odoardo Journal™ is the layer of ideas behind Odoardo™: essays and analyses of how physical matter, discreet technology and the five senses change the experience of a space. The texts are organized by the senses of place — touch, hearing, sight, memory and presence — and by The Filmable Book by Odoardo™.

Key facts

Number of articles
183

Questions and answers

What is Odoardo Journal™?

It is the Odoardo™ magazine — writing about spaces that become aware: about matter, discreet technology and the experience of a physical place.

What topics do the articles cover?

We write about, among other things, the five senses of place: touch (Odoardo Soul™), hearing (Odoardo Alibi™), sight (Odoardo Art™), memory (Odoardo Lens™) and presence (Odoardo Space™), as well as about the The Filmable Book by Odoardo™ yearbook.

Are the articles free to read?

Of course. All Odoardo Journal™ articles are free to read, with no Odoardo ID™ account required.