The moment the keys to a luxury apartment are handed over is, for the buyer, a test of the developer's credibility. Unfortunately, firms not infrequently hand clients formulaic welcome packs made up of champagne, a hamper of sweets and merchandise with an aggressive logotype. Objects of this kind vanish from view very quickly. The client expects the transaction to close with incomparably more class.
The psychology of first impressions among HNWI clients
Recipients from the High-Net-Worth Individuals segment are highly resistant to pushy marketing devices. Research on consumer behavior in the luxury goods market indicates that what has the highest value for them today is complete personalization and an authentic experience. Reports from the development industry show that a considerable share of sales in the highest sector comes directly from recommendations.
Handing over a superficial present carries a clear message: the developer cared about the client up to the signing of the deed, and everything after that date is a formality. Such a façade relationship destroys the chance for an elite client to become a loyal ambassador of our brand, which in private relationships resembles building invisible walls in marriage.
A solid oak box in a new home
Instead of quickly disposable objects, developers aspiring to be leaders should offer something durable. Fitting into the standards of corporate gifting with class, the Odoardo Alibi™ brand offers a box made of solid oak. Handed over with the keys, it reaches the living room on the same day as the first furniture.
Yet it is not its look alone that decides its power. Moving into an empty apartment, partners feel enormous stress. Odoardo Alibi™ holds 50 deep questions for your partner, lifting from them the weight of initiative. The answering mechanism, built on black-and-gold illustrations, reminds busy couples of the meaning of silence and image in communication. A similar effect comes from a well-planned moment of receipt, described in the piece The unboxing experience.
A quiet luxury ecosystem in a luxury apartment
Bringing noble oak into a prestigious interior is a signal that this space is to serve the quietening of an overstimulated mind. On why investors should settle on craft that can be touched, the creator of the Odoardo™ ecosystem says:
“The exceptional technologies in our homes are the ones you cannot see. A developer who understands that, once over the threshold of the apartment, a client wants to escape aggressive screens and soulless algorithms can win their trust.”
Once a solid oak box has settled into the interior, the natural next step is to see to a timeless visual coherence. The bare walls of an apartment are a good place to begin an interior metamorphosis without renovation with the Odoardo Art™ brand – we gather the most frequent mistakes in the piece Arranging an empty living room wall. The technological layer of a home is worth resting on Odoardo Soul™, which interprets a house without screens, as we describe in the piece Translator of walls. A developer's gift that opens such a noise-free ecosystem and supports a digital detox before sleep is a strong calling card in the premium property market.
Why we believe the relationship with a client begins at the handing over of the keys, we explain in the manifesto.
Odoardo Soul™
Odoardo Art™
Odoardo Lens™
Odoardo Space™
