In B2B relationships at the highest level, standard company presents become invisible. A bottle of exclusive spirits or a notebook with an engraved logotype is no longer enough. When looking for a business gift, it is worth offering an instrument that supports the scarcest commodity of all – deep, stress-free time spent in the quiet of home.

The end of the era of cheap merchandise

The market for luxury corporate gifts is growing, and decision-makers understand the strategic weight of the phenomenon. A well-chosen present builds a relationship, while a mass-produced item with a logotype is sometimes read as a lack of effort. What makes the difference is personalization and quality of making, not print run.

The psychology of giving

Handing over an office object and counting on it to hold a contract is mistaken. Loyalty is born when we communicate respect for private life. Managing directors live in a state of tension. On returning home they lack the room to take off the armor and put active listening in a relationship into practice. Giving them a solution that relieves them mentally is an extraordinarily strong argument.

An oak box as a business argument

The Odoardo Alibi™ brand was created for connoisseurs. Instead of a delicatessen hamper you offer a majestic box of solid oak without branding. Inside are 50 deep questions for your partner, making it easier to leave professional matters outside the door of the home.

The oak form gives a pretext nobody has to invent. The abstract illustrations make clear the meaning of silence and image in communication, which lets an overstimulated mind rest. You will find a comparison of different budget thresholds in the piece A hamper or a premium keepsake.

Luxury in the details

The need to surround oneself with noble matter is crucial today. The meaning of cutting oneself off from the digital world is aptly put by the creator of the Odoardo™ ecosystem:

“In an era when we have moved a multitude of business operations, investment decisions and communications into a digital environment, physical, noble matter has become the luxury. When we hand a business partner a perfectly designed, analog object, we prove to them that our relationship is as lasting as the wood it was made from.”

dr hab. inż. Marcin Jamro

Just as with care over quietening the home through a digital detox before sleep, the arrangement of office space matters. The form of Odoardo Alibi™ is matched by subscribed art in oak frames from Odoardo Art™, especially in the chief executive's office. By choosing a considered business present, you become an equal partner.

Why we believe a business gift says more about the sender than a presentation does, we explain in the manifesto. The same group of recipients – boards, executive assistants and VIP families – is the subject of the book “Luxury of Ignorance”, on protection against social engineering and fraud.