Human language can be surprisingly helpless when confronted with the matter of deep emotional states. Words are ordered, whereas our crises or our sense of loneliness are often many-dimensional and contradictory. An attempt to dress what we feel in moments of tension in sentences at once often ends in closing up. To reach the truth we need tools that make use of the power of visual language and lower the sense of risk.

Why an image outruns a sentence

We recognize an image before we manage to name it. A glance is enough to know that something is sharp or soft, cramped or open – and only then do we look for a word for it. A sentence demands one step more: words must be chosen and set in order. In strong emotions it is precisely this second mechanism that fails, hence the familiar “I don't know how to put it”. Forcing oneself into immediate explanations means that invisible walls grow. It is then that a discreet visual metaphor comes to the rescue.

A safe mirror of emotions

In designing tools of communication, the choice of the right aesthetic becomes key. Geometric abstraction – the signature Geometric Noir style from Odoardo™ – imposes no ready interpretations. A sharp vector may symbolize a wound or a new determination, bypassing logical blocks. The absence of literalness takes from partners the fear of a mistake, because there is no correct and incorrect reading. When such an intermediary is missing, difficult feelings more often remain unnamed – and that is exactly the mechanism that leads to a relationship crisis and to the “it will work out” trap. About the material itself on which we print the graphics we write in the text Solid-dyed black paper.

The silence that builds

The psychology of relationships clearly distinguishes two kinds of silence. Punishing silence, a manifestation of aggression, destroys closeness. Reflective silence, on the other hand, is the foundation of successful rituals for couples. It is in it that active listening in a relationship is born. For such silence not to be embarrassing, however, it must be anchored around an aesthetic object, which a consistent digital detox supports.

The ritual of choice: how to regain closeness with Odoardo Alibi™

Meeting the needs of couples, we created the brand Odoardo Alibi™. The ritual has two steps and only the first is the work of chance. The question comes from a drawn card – and that is precisely why nobody has to justify the subject. The Geometric Noir graphic, on the other hand, everyone chooses consciously, in silence, from among those that answer to what they feel. This provides a physical alibi for conversations. Understanding pure visual form is a manifestation of the quiet luxury style. Just as collectible prints from Odoardo Art™ order a space, so Odoardo Alibi™ orders the space of your emotions. That an image teaches attention more effectively than an instruction we write in the text Art teaches attention.

Why we chose abstraction instead of literal illustrations we explain in the manifesto.