Odoardo Journal™

Thought that stays

The layer of ideas behind Odoardo™. Essays and research on how physical matter, the latest technology and the five senses change the experience of a space.

Thought that stays
  • Essays and analyses
  • Matter and technology
  • Inspiration and observation
  • Five senses of place
  • Free of charge
The waiting room in an aesthetic medicine clinic: how to answer a patient's questions before a procedure instead of leaving them with a search engine
Soul

The waiting room in an aesthetic medicine clinic: how to answer a patient's questions before a procedure instead of leaving them with a search engine

6 min read Read →
An anniversary gift for a wife or husband: how do you give a pretext for talking and full presence?
Alibi

An anniversary gift for a wife or husband: how do you give a pretext for talking and full presence?

4 min read Read →
Winning CNC machining and milling contracts: what do German buyers look for online in Polish subcontractors?
Space

Winning CNC machining and milling contracts: what do German buyers look for online in Polish subcontractors?

4 min read Read →
Technology without barriers: why do guests on holiday not want to download hotel apps, and how does a physical card solve this problem?
Lens

Technology without barriers: why do guests on holiday not want to download hotel apps, and how does a physical card solve this problem?

5 min read Read →
Architecture for the lens: how to identify and arrange the most profitable spaces in a hotel so that they encourage guests to record?
Lens

Architecture for the lens: how to identify and arrange the most profitable spaces in a hotel so that they encourage guests to record?

5 min read Read →
Personal brand in psychiatry and psychotherapy: why do business patients look for discretion in a doctor's digital address?
Space

Personal brand in psychiatry and psychotherapy: why do business patients look for discretion in a doctor's digital address?

4 min read Read →
An implantology and periodontology expert: how to stop competing with cheap dental chains?
Space

An implantology and periodontology expert: how to stop competing with cheap dental chains?

4 min read Read →
Designing lounge areas without visual noise: how to save classic design from the invasion of disfiguring consumer electronics
Soul

Designing lounge areas without visual noise: how to save classic design from the invasion of disfiguring consumer electronics

5 min read Read →
Designing guest experience: the role of haptics, black paper and three-dimensional gilding on welcome cards in ultra-premium rooms
Lens

Designing guest experience: the role of haptics, black paper and three-dimensional gilding on welcome cards in ultra-premium rooms

5 min read Read →
Fertility clinics (IVF): how to build hope and complete discretion for patients seeking in vitro treatment?
Space

Fertility clinics (IVF): how to build hope and complete discretion for patients seeking in vitro treatment?

4 min read Read →
Image in plastic surgery and aesthetic medicine: why quiet authority online can sell better than before-and-after pictures on social media?
Space

Image in plastic surgery and aesthetic medicine: why quiet authority online can sell better than before-and-after pictures on social media?

4 min read Read →
Patronage in the digital age: how does a subscription support the careers of makers from different parts of the world?
Art

Patronage in the digital age: how does a subscription support the careers of makers from different parts of the world?

4 min read Read →
The revival of haute couture boutiques: how physical showrooms outclass e-commerce by becoming a natural backdrop for video
Filmable

The revival of haute couture boutiques: how physical showrooms outclass e-commerce by becoming a natural backdrop for video

6 min read Read →
A luxury housewarming gift: solid oak design that fits the newest interior trends
Alibi

A luxury housewarming gift: solid oak design that fits the newest interior trends

4 min read Read →
A hand-signed letter from the artist: why does learning the maker's intention change how a work is received emotionally in your home?
Art

A hand-signed letter from the artist: why does learning the maker's intention change how a work is received emotionally in your home?

5 min read Read →
A milestone birthday gift (30, 40, 50): the art of giving with the class of an aesthete and a lover of minimalism
Alibi

A milestone birthday gift (30, 40, 50): the art of giving with the class of an aesthete and a lover of minimalism

4 min read Read →
Marketing in clinical trichology: how to break away from the image of a beauty salon and prove hard medical knowledge?
Space

Marketing in clinical trichology: how to break away from the image of a beauty salon and prove hard medical knowledge?

4 min read Read →
Upselling in a five-star hotel: how do you optimize TRevPAR from dining (F&B) and the SPA with a virtual director?
Lens

Upselling in a five-star hotel: how do you optimize TRevPAR from dining (F&B) and the SPA with a virtual director?

5 min read Read →
Personal brand of a urologist and andrologist: how to build patient trust and justify the price of private treatment?
Space

Personal brand of a urologist and andrologist: how to build patient trust and justify the price of private treatment?

4 min read Read →
Art teaches attention: why does the gaze stop on the texture of cotton paper and slide off a screen?
Art

Art teaches attention: why does the gaze stop on the texture of cotton paper and slide off a screen?

5 min read Read →
The five senses of Odoardo™

Ways to
bring a space to life

Each sense solves a different task and can work on its own. Combined, they create an experience in which a place recognizes context, sparks relationships, builds an image, keeps memories and stays present after the visit — promoting your brand and selling your services.

01 Touch Odoardo Soul™ Odoardo Soul™ The space recognizes context and responds. 02 Hearing Odoardo Alibi™ Odoardo Alibi™ The space gives people a reason to truly meet. 03 Sight Odoardo Art™ Odoardo Art™ The space gains a changing, curated identity. 04 Memory Odoardo Lens™ Odoardo Lens™ The space remembers the experience and invites a return. 05 Presence Odoardo Space™ Odoardo Space™ The space receives a unique address in the digital world.
Concierge

A question
after reading?

Odoardo
Answered by Odoardo Soul™ — an AI system, not a person.We save the conversation so the concierge remembers the context — details in privacy policy.
The Filmable Book by Odoardo™

Does your space love the camera?

Free entries are open for the yearbook of places with exceptional light, composition and character. Show us how your space loves the lens.
Enter your space
Luxury of Ignorance — The senses bring a space to life, knowledge keeps it safe Marcin Jamro, PhD, DSc, Eng. Discover the e-book

In brief

Odoardo Journal™ is the layer of ideas behind Odoardo™: essays and analyses of how physical matter, discreet technology and the five senses change the experience of a space. The texts are organized by the senses of place — touch, hearing, sight, memory and presence — and by The Filmable Book by Odoardo™.

Key facts

Number of articles
183

Questions and answers

What is Odoardo Journal™?

It is the Odoardo™ magazine — writing about spaces that become aware: about matter, discreet technology and the experience of a physical place.

What topics do the articles cover?

We write about, among other things, the five senses of place: touch (Odoardo Soul™), hearing (Odoardo Alibi™), sight (Odoardo Art™), memory (Odoardo Lens™) and presence (Odoardo Space™), as well as about the The Filmable Book by Odoardo™ yearbook.

Are the articles free to read?

Of course. All Odoardo Journal™ articles are free to read, with no Odoardo ID™ account required.