Odoardo Journal™

Thought that stays

The layer of ideas behind Odoardo™. Essays and research on how physical matter, the latest technology and the five senses change the experience of a space.

Thought that stays
  • Essays and analyses
  • Matter and technology
  • Inspiration and observation
  • Five senses of place
  • Free of charge
Authorization and signature: what do a pencil and unique numbering say about a work's real collectible value?
Art

Authorization and signature: what do a pencil and unique numbering say about a work's real collectible value?

5 min read Read →
Thanking parents at a wedding: elegant gifts that let them spend time together
Alibi

Thanking parents at a wedding: elegant gifts that let them spend time together

4 min read Read →
Modern crisis management for a hotel brand: how does controlled video distribution protect a property's heritage?
Lens

Modern crisis management for a hotel brand: how does controlled video distribution protect a property's heritage?

5 min read Read →
Trust erosion in plastic surgery: why premium patients choose clinics with discreet, visually flawless architecture
Filmable

Trust erosion in plastic surgery: why premium patients choose clinics with discreet, visually flawless architecture

5 min read Read →
Caring for rare woods: how intelligent furniture tells you which oil-wax to order straight from the maker
Soul

Caring for rare woods: how intelligent furniture tells you which oil-wax to order straight from the maker

5 min read Read →
A gift for the fifth (wooden) wedding anniversary: an oak box as a keepsake for generations
Alibi

A gift for the fifth (wooden) wedding anniversary: an oak box as a keepsake for generations

4 min read Read →
The psychology of aesthetics in hospitality: why do cheap social media filters and shaky shots lower future clients' price expectations?
Lens

The psychology of aesthetics in hospitality: why do cheap social media filters and shaky shots lower future clients' price expectations?

5 min read Read →
How do you start collecting contemporary art? Build a private archive without being a gallery regular
Art

How do you start collecting contemporary art? Build a private archive without being a gallery regular

4 min read Read →
The translator of walls in luxury residences: how to replace binders of instructions with a physical interface that explains smart home automation
Soul

The translator of walls in luxury residences: how to replace binders of instructions with a physical interface that explains smart home automation

5 min read Read →
Warehouse leasing for e-commerce: how to reach chief operating officers with an offer of advanced distribution centers?
Space

Warehouse leasing for e-commerce: how to reach chief operating officers with an offer of advanced distribution centers?

4 min read Read →
A luxury wedding gift instead of an envelope and flowers: what do you give a demanding couple?
Alibi

A luxury wedding gift instead of an envelope and flowers: what do you give a demanding couple?

4 min read Read →
Artificial intelligence engineers (AI/NLP): how do developers bypass mass recruitment portals and win contracts in the United States directly?
Space

Artificial intelligence engineers (AI/NLP): how do developers bypass mass recruitment portals and win contracts in the United States directly?

4 min read Read →
Generic wellness fatigue: why spa properties are abandoning repetitive frames in favor of cinematic lighting
Filmable

Generic wellness fatigue: why spa properties are abandoning repetitive frames in favor of cinematic lighting

6 min read Read →
Digital word-of-mouth: how do you turn current hotel guests into a free, self-propelling advertising agency?
Lens

Digital word-of-mouth: how do you turn current hotel guests into a free, self-propelling advertising agency?

5 min read Read →
Where does a buyer look for technology? The power of a domain with a narrow keyword, such as black mass or battery recycling
Space

Where does a buyer look for technology? The power of a domain with a narrow keyword, such as black mass or battery recycling

3 min read Read →
Tenders for critical infrastructure: the significance of an unambiguous digital address in engineering projects
Space

Tenders for critical infrastructure: the significance of an unambiguous digital address in engineering projects

3 min read Read →
The cinematic standard: how do you discreetly direct guests' memories, giving them cinematic quality worthy of a five-star property?
Lens

The cinematic standard: how do you discreetly direct guests' memories, giving them cinematic quality worthy of a five-star property?

5 min read Read →
Symmetry and Wabi-Sabi: where is it best to hang or set an oak frame to achieve visual harmony?
Art

Symmetry and Wabi-Sabi: where is it best to hang or set an oak frame to achieve visual harmony?

5 min read Read →
Object memory in haute couture: how to integrate quiet luxury technology safely into the design of leather goods without affecting the design
Soul

Object memory in haute couture: how to integrate quiet luxury technology safely into the design of leather goods without affecting the design

5 min read Read →
Curated Guest Content (CGC) vs UGC: how does guests' amateur video destroy a luxury hotel's brand (and how do you change it)?
Lens

Curated Guest Content (CGC) vs UGC: how does guests' amateur video destroy a luxury hotel's brand (and how do you change it)?

5 min read Read →
The five senses of Odoardo™

Ways to
bring a space to life

Each sense solves a different task and can work on its own. Combined, they create an experience in which a place recognizes context, sparks relationships, builds an image, keeps memories and stays present after the visit — promoting your brand and selling your services.

01 Touch Odoardo Soul™ Odoardo Soul™ The space recognizes context and responds. 02 Hearing Odoardo Alibi™ Odoardo Alibi™ The space gives people a reason to truly meet. 03 Sight Odoardo Art™ Odoardo Art™ The space gains a changing, curated identity. 04 Memory Odoardo Lens™ Odoardo Lens™ The space remembers the experience and invites a return. 05 Presence Odoardo Space™ Odoardo Space™ The space receives a unique address in the digital world.
Concierge

A question
after reading?

Odoardo
Answered by Odoardo Soul™ — an AI system, not a person.We save the conversation so the concierge remembers the context — details in privacy policy.
The Filmable Book by Odoardo™

Does your space love the camera?

Free entries are open for the yearbook of places with exceptional light, composition and character. Show us how your space loves the lens.
Enter your space
Luxury of Ignorance — The senses bring a space to life, knowledge keeps it safe Marcin Jamro, PhD, DSc, Eng. Discover the e-book

In brief

Odoardo Journal™ is the layer of ideas behind Odoardo™: essays and analyses of how physical matter, discreet technology and the five senses change the experience of a space. The texts are organized by the senses of place — touch, hearing, sight, memory and presence — and by The Filmable Book by Odoardo™.

Key facts

Number of articles
183

Questions and answers

What is Odoardo Journal™?

It is the Odoardo™ magazine — writing about spaces that become aware: about matter, discreet technology and the experience of a physical place.

What topics do the articles cover?

We write about, among other things, the five senses of place: touch (Odoardo Soul™), hearing (Odoardo Alibi™), sight (Odoardo Art™), memory (Odoardo Lens™) and presence (Odoardo Space™), as well as about the The Filmable Book by Odoardo™ yearbook.

Are the articles free to read?

Of course. All Odoardo Journal™ articles are free to read, with no Odoardo ID™ account required.