Odoardo Journal™

Thought that stays

The layer of ideas behind Odoardo™. Essays and research on how physical matter, the latest technology and the five senses change the experience of a space.

Thought that stays
  • Essays and analyses
  • Matter and technology
  • Inspiration and observation
  • Five senses of place
  • Free of charge
High-end photo locations: how luxury wedding venues outclass rivals with the status of a directed film set
Filmable

High-end photo locations: how luxury wedding venues outclass rivals with the status of a directed film set

5 min read Read →
GOPPAR vs RevPAR: why is revenue per available room not enough, and how do you really measure profitability in a luxury boutique hotel?
Lens

GOPPAR vs RevPAR: why is revenue per available room not enough, and how do you really measure profitability in a luxury boutique hotel?

5 min read Read →
The digital product passport (DPP): how to meet the EU requirement without sticking a QR code onto a crafted piece
Soul

The digital product passport (DPP): how to meet the EU requirement without sticking a QR code onto a crafted piece

5 min read Read →
A digital nameplate on the consulting room door: a luxury address as a way of building patient trust in cardiology, oncology and psychiatry
Space

A digital nameplate on the consulting room door: a luxury address as a way of building patient trust in cardiology, oncology and psychiatry

4 min read Read →
Quiet luxury style in interiors: how to bring quiet luxury home with a single expressive detail?
Art

Quiet luxury style in interiors: how to bring quiet luxury home with a single expressive detail?

5 min read Read →
Fast art or real art: why it is worth stopping buying cheap reproductions and investing in fine art prints
Art

Fast art or real art: why it is worth stopping buying cheap reproductions and investing in fine art prints

5 min read Read →
Escaping the dictatorship of reviews: why an elite medical clinic should not compete on patient portals?
Space

Escaping the dictatorship of reviews: why an elite medical clinic should not compete on patient portals?

4 min read Read →
Marketing in premium medicine: how to justify the price of a plastic surgery procedure before the consultation?
Space

Marketing in premium medicine: how to justify the price of a plastic surgery procedure before the consultation?

4 min read Read →
Discreet AI in historic hotels and heritage palaces: how to introduce advanced systems for guests without interfering with interior architecture
Soul

Discreet AI in historic hotels and heritage palaces: how to introduce advanced systems for guests without interfering with interior architecture

6 min read Read →
Dating app fatigue: how to take a virtual acquaintance to the level of real, deep closeness?
Alibi

Dating app fatigue: how to take a virtual acquaintance to the level of real, deep closeness?

3 min read Read →
Fine dining format fatigue: how a cinematic standard lowers the risk of midweek booking slumps
Filmable

Fine dining format fatigue: how a cinematic standard lowers the risk of midweek booking slumps

6 min read Read →
Local government and political diplomacy: an independent communication platform for mayors, consuls and members of parliament
Space

Local government and political diplomacy: an independent communication platform for mayors, consuls and members of parliament

4 min read Read →
A calling card for a vice-president: when is it worth ceasing to work solely for the corporate brand and starting to build your own sign?
Space

A calling card for a vice-president: when is it worth ceasing to work solely for the corporate brand and starting to build your own sign?

4 min read Read →
The meaning of silence and image in communication: how do illustrations (in the Geometric Noir style) help name the hardest feelings?
Alibi

The meaning of silence and image in communication: how do illustrations (in the Geometric Noir style) help name the hardest feelings?

4 min read Read →
The “it will work out” trap: a guide to building a conscious relationship from the first year after the wedding
Alibi

The “it will work out” trap: a guide to building a conscious relationship from the first year after the wedding

4 min read Read →
Protection against identity theft: a shield of digital authority for decision-makers in the age of deepfakes and bots
Space

Protection against identity theft: a shield of digital authority for decision-makers in the age of deepfakes and bots

4 min read Read →
The intelligent table in fine dining restaurants: how an oak table takes on the role of a private sommelier and raises the value of the bill
Soul

The intelligent table in fine dining restaurants: how an oak table takes on the role of a private sommelier and raises the value of the bill

5 min read Read →
C-level recruitment and a premium domain: why elite headhunters reach candidates with a sovereign identity online faster?
Space

C-level recruitment and a premium domain: why elite headhunters reach candidates with a sovereign identity online faster?

4 min read Read →
Animated space in five-star hotels: how a physical interface in the room removes the need to ring reception and improves housekeeping
Soul

Animated space in five-star hotels: how a physical interface in the room removes the need to ring reception and improves housekeeping

5 min read Read →
Context awareness (context-aware AI): how artificial intelligence systems match tone and answers to the current weather, the season and the number of users
Soul

Context awareness (context-aware AI): how artificial intelligence systems match tone and answers to the current weather, the season and the number of users

5 min read Read →
The five senses of Odoardo™

Ways to
bring a space to life

Each sense solves a different task and can work on its own. Combined, they create an experience in which a place recognizes context, sparks relationships, builds an image, keeps memories and stays present after the visit — promoting your brand and selling your services.

01 Touch Odoardo Soul™ Odoardo Soul™ The space recognizes context and responds. 02 Hearing Odoardo Alibi™ Odoardo Alibi™ The space gives people a reason to truly meet. 03 Sight Odoardo Art™ Odoardo Art™ The space gains a changing, curated identity. 04 Memory Odoardo Lens™ Odoardo Lens™ The space remembers the experience and invites a return. 05 Presence Odoardo Space™ Odoardo Space™ The space receives a unique address in the digital world.
Concierge

A question
after reading?

Odoardo
Answered by Odoardo Soul™ — an AI system, not a person.We save the conversation so the concierge remembers the context — details in privacy policy.
The Filmable Book by Odoardo™

Does your space love the camera?

Free entries are open for the yearbook of places with exceptional light, composition and character. Show us how your space loves the lens.
Enter your space
Luxury of Ignorance — The senses bring a space to life, knowledge keeps it safe Marcin Jamro, PhD, DSc, Eng. Discover the e-book

In brief

Odoardo Journal™ is the layer of ideas behind Odoardo™: essays and analyses of how physical matter, discreet technology and the five senses change the experience of a space. The texts are organized by the senses of place — touch, hearing, sight, memory and presence — and by The Filmable Book by Odoardo™.

Key facts

Number of articles
183

Questions and answers

What is Odoardo Journal™?

It is the Odoardo™ magazine — writing about spaces that become aware: about matter, discreet technology and the experience of a physical place.

What topics do the articles cover?

We write about, among other things, the five senses of place: touch (Odoardo Soul™), hearing (Odoardo Alibi™), sight (Odoardo Art™), memory (Odoardo Lens™) and presence (Odoardo Space™), as well as about the The Filmable Book by Odoardo™ yearbook.

Are the articles free to read?

Of course. All Odoardo Journal™ articles are free to read, with no Odoardo ID™ account required.