Odoardo Journal™

Thought that stays

The layer of ideas behind Odoardo™. Essays and research on how physical matter, the latest technology and the five senses change the experience of a space.

Thought that stays
  • Essays and analyses
  • Matter and technology
  • Inspiration and observation
  • Five senses of place
  • Free of charge
Succession in a manufacturing company: how to modernize the image of an old plant in the eyes of business partners before handing over the reins?
Space

Succession in a manufacturing company: how to modernize the image of an old plant in the eyes of business partners before handing over the reins?

4 min read Read →
A guide: an exclusive gift for the man who “already has everything”
Alibi

A guide: an exclusive gift for the man who “already has everything”

4 min read Read →
Defending the ADR: how does a hotel's visual prestige online protect it from a destructive price war and pressure for discounts?
Lens

Defending the ADR: how does a hotel's visual prestige online protect it from a destructive price war and pressure for discounts?

5 min read Read →
Disintermediation in the supply chain: how do distributors of industrial chemicals and strategic raw materials bypass global intermediaries?
Space

Disintermediation in the supply chain: how do distributors of industrial chemicals and strategic raw materials bypass global intermediaries?

4 min read Read →
An art subscription (Art-as-a-Service): how does the cyclical delivery of art to your home work and why is it the future of interior arrangement?
Art

An art subscription (Art-as-a-Service): how does the cyclical delivery of art to your home work and why is it the future of interior arrangement?

4 min read Read →
Shortening the B2B decision cycle: how to reach general contractors in construction and infrastructure directly?
Space

Shortening the B2B decision cycle: how to reach general contractors in construction and infrastructure directly?

4 min read Read →
Smart contract audits (Web3): building a reputation in a crypto market where a mistake costs millions
Space

Smart contract audits (Web3): building a reputation in a crypto market where a mistake costs millions

4 min read Read →
A physical alibi for deep conversations: why is it easier to shift responsibility for an uncomfortable question onto a drawn card?
Alibi

A physical alibi for deep conversations: why is it easier to shift responsibility for an uncomfortable question onto a drawn card?

4 min read Read →
A prestigious home office: what does your video-call background say about you, and how do you build authority with an oak frame?
Art

A prestigious home office: what does your video-call background say about you, and how do you build authority with an oak frame?

5 min read Read →
Restructuring and insolvency law: how an administrator's authority online lowers creditor tension during difficult negotiations?
Space

Restructuring and insolvency law: how an administrator's authority online lowers creditor tension during difficult negotiations?

4 min read Read →
The psychology of changing space: why do static decorations become “invisible” over time, and how do you prevent it?
Art

The psychology of changing space: why do static decorations become “invisible” over time, and how do you prevent it?

4 min read Read →
Quiet luxury in private banking: how wealth advisers in Switzerland build digital financial discretion for HNWI clients?
Space

Quiet luxury in private banking: how wealth advisers in Switzerland build digital financial discretion for HNWI clients?

3 min read Read →
Tasting away from the crowds: how independent vineyards attract global connoisseurs through cinematic certification
Filmable

Tasting away from the crowds: how independent vineyards attract global connoisseurs through cinematic certification

5 min read Read →
Mergers and acquisitions advisory: how a discreet sign online lends a law firm credibility with Wall Street funds?
Space

Mergers and acquisitions advisory: how a discreet sign online lends a law firm credibility with Wall Street funds?

4 min read Read →
Picture frames without glass: why does removing the glass barrier and direct contact with the paper change how art is received?
Art

Picture frames without glass: why does removing the glass barrier and direct contact with the paper change how art is received?

4 min read Read →
Arranging an empty living-room wall: the 5 most common mistakes in making a home gallery (and how to avoid them)
Art

Arranging an empty living-room wall: the 5 most common mistakes in making a home gallery (and how to avoid them)

6 min read Read →
Hidden guest acquisition costs (CAC): an analysis of the commission cascade in luxury hospitality
Lens

Hidden guest acquisition costs (CAC): an analysis of the commission cascade in luxury hospitality

5 min read Read →
The art of asking questions without imposing an opinion: how to give a partner the luxury of being fully heard?
Alibi

The art of asking questions without imposing an opinion: how to give a partner the luxury of being fully heard?

4 min read Read →
Love languages in practice: how to recognize your other half's needs by asking the right questions?
Alibi

Love languages in practice: how to recognize your other half's needs by asking the right questions?

4 min read Read →
Medical tourism from the DACH and UK markets: how to position unique medical services for a wealthy patient from abroad?
Space

Medical tourism from the DACH and UK markets: how to position unique medical services for a wealthy patient from abroad?

4 min read Read →
The five senses of Odoardo™

Ways to
bring a space to life

Each sense solves a different task and can work on its own. Combined, they create an experience in which a place recognizes context, sparks relationships, builds an image, keeps memories and stays present after the visit — promoting your brand and selling your services.

01 Touch Odoardo Soul™ Odoardo Soul™ The space recognizes context and responds. 02 Hearing Odoardo Alibi™ Odoardo Alibi™ The space gives people a reason to truly meet. 03 Sight Odoardo Art™ Odoardo Art™ The space gains a changing, curated identity. 04 Memory Odoardo Lens™ Odoardo Lens™ The space remembers the experience and invites a return. 05 Presence Odoardo Space™ Odoardo Space™ The space receives a unique address in the digital world.
Concierge

A question
after reading?

Odoardo
Answered by Odoardo Soul™ — an AI system, not a person.We save the conversation so the concierge remembers the context — details in privacy policy.
The Filmable Book by Odoardo™

Does your space love the camera?

Free entries are open for the yearbook of places with exceptional light, composition and character. Show us how your space loves the lens.
Enter your space
Luxury of Ignorance — The senses bring a space to life, knowledge keeps it safe Marcin Jamro, PhD, DSc, Eng. Discover the e-book

In brief

Odoardo Journal™ is the layer of ideas behind Odoardo™: essays and analyses of how physical matter, discreet technology and the five senses change the experience of a space. The texts are organized by the senses of place — touch, hearing, sight, memory and presence — and by The Filmable Book by Odoardo™.

Key facts

Number of articles
183

Questions and answers

What is Odoardo Journal™?

It is the Odoardo™ magazine — writing about spaces that become aware: about matter, discreet technology and the experience of a physical place.

What topics do the articles cover?

We write about, among other things, the five senses of place: touch (Odoardo Soul™), hearing (Odoardo Alibi™), sight (Odoardo Art™), memory (Odoardo Lens™) and presence (Odoardo Space™), as well as about the The Filmable Book by Odoardo™ yearbook.

Are the articles free to read?

Of course. All Odoardo Journal™ articles are free to read, with no Odoardo ID™ account required.