Odoardo Journal™

Thought that stays

The layer of ideas behind Odoardo™. Essays and research on how physical matter, the latest technology and the five senses change the experience of a space.

Thought that stays
  • Essays and analyses
  • Matter and technology
  • Inspiration and observation
  • Five senses of place
  • Free of charge
Corporate crisis management: how a clean premium domain helps you cut away from a wave of hostility?
Space

Corporate crisis management: how a clean premium domain helps you cut away from a wave of hostility?

4 min read Read →
The phenomenon of “continuous partial attention”: how do phone notifications destroy our presence at home and how can it be fought?
Alibi

The phenomenon of “continuous partial attention”: how do phone notifications destroy our presence at home and how can it be fought?

4 min read Read →
Rituals for couples: why is it worth setting one evening a week for an honest conversation with someone close?
Alibi

Rituals for couples: why is it worth setting one evening a week for an honest conversation with someone close?

4 min read Read →
An end to the flood of mobile apps: why affluent consumers hate login forms and how the physical touch of a phone wakes an object's intelligence
Soul

An end to the flood of mobile apps: why affluent consumers hate login forms and how the physical touch of a phone wakes an object's intelligence

6 min read Read →
Quiet luxury in contemporary technology: why ruling out screens, cables and power is the new marker of prestige in design
Soul

Quiet luxury in contemporary technology: why ruling out screens, cables and power is the new marker of prestige in design

5 min read Read →
Female authority in IT and finance: digital strategies for building the image of leaders, chief executives and directors
Space

Female authority in IT and finance: digital strategies for building the image of leaders, chief executives and directors

4 min read Read →
Personal brand of a CEO and CFO: how to build digital authority resistant to artificial intelligence?
Space

Personal brand of a CEO and CFO: how to build digital authority resistant to artificial intelligence?

5 min read Read →
The cheap address trap: why a weak domain lowers a company's authority before the first meeting?
Space

The cheap address trap: why a weak domain lowers a company's authority before the first meeting?

4 min read Read →
The “expert glass ceiling”: how to stop competing by surname and become the synonym for an entire market specialization?
Space

The “expert glass ceiling”: how to stop competing by surname and become the synonym for an entire market specialization?

4 min read Read →
Direct bookings in premium hotels: how do you effectively free a property from the OTAs and win back the margin?
Lens

Direct bookings in premium hotels: how do you effectively free a property from the OTAs and win back the margin?

7 min read Read →
The end of influencer marketing: how boutique hotels monetize photogenic interiors instead of barter deals
Filmable

The end of influencer marketing: how boutique hotels monetize photogenic interiors instead of barter deals

5 min read Read →
The Direct-to-Consumer (D2C) model for services: how to bypass intermediaries and invite premium clients straight to you?
Space

The Direct-to-Consumer (D2C) model for services: how to bypass intermediaries and invite premium clients straight to you?

5 min read Read →
An alternative to the phone in the bedroom: ways toward an evening digital detox and a return to being “here and now”
Alibi

An alternative to the phone in the bedroom: ways toward an evening digital detox and a return to being “here and now”

5 min read Read →
First date questions: how to check a partner's values and filter out the banalities before entering a lasting relationship?
Alibi

First date questions: how to check a partner's values and filter out the banalities before entering a lasting relationship?

5 min read Read →
Customer acquisition cost (CAC) in B2B: where does leasing a premium domain fit in the campaign budget?
Space

Customer acquisition cost (CAC) in B2B: where does leasing a premium domain fit in the campaign budget?

5 min read Read →
Contextual physical interfaces: what animated matter is and how it is changing the luxury goods market
Soul

Contextual physical interfaces: what animated matter is and how it is changing the luxury goods market

6 min read Read →
Building a digital monopoly online: how to take the address that names an entire industry?
Space

Building a digital monopoly online: how to take the address that names an entire industry?

4 min read Read →
Invisible walls in marriage: how to defuse tension after a quarrel and restore a safe space for conversation?
Alibi

Invisible walls in marriage: how to defuse tension after a quarrel and restore a safe space for conversation?

5 min read Read →
Active listening in a relationship: what is emotional resonance and why must one never judge a partner's answers?
Alibi

Active listening in a relationship: what is emotional resonance and why must one never judge a partner's answers?

5 min read Read →
Digital real estate for B2B: why a generic domain is a premium investment resilient to market turbulence
Space

Digital real estate for B2B: why a generic domain is a premium investment resilient to market turbulence

5 min read Read →
The five senses of Odoardo™

Ways to
bring a space to life

Each sense solves a different task and can work on its own. Combined, they create an experience in which a place recognizes context, sparks relationships, builds an image, keeps memories and stays present after the visit — promoting your brand and selling your services.

01 Touch Odoardo Soul™ Odoardo Soul™ The space recognizes context and responds. 02 Hearing Odoardo Alibi™ Odoardo Alibi™ The space gives people a reason to truly meet. 03 Sight Odoardo Art™ Odoardo Art™ The space gains a changing, curated identity. 04 Memory Odoardo Lens™ Odoardo Lens™ The space remembers the experience and invites a return. 05 Presence Odoardo Space™ Odoardo Space™ The space receives a unique address in the digital world.
Concierge

A question
after reading?

Odoardo
Answered by Odoardo Soul™ — an AI system, not a person.We save the conversation so the concierge remembers the context — details in privacy policy.
The Filmable Book by Odoardo™

Does your space love the camera?

Free entries are open for the yearbook of places with exceptional light, composition and character. Show us how your space loves the lens.
Enter your space
Luxury of Ignorance — The senses bring a space to life, knowledge keeps it safe Marcin Jamro, PhD, DSc, Eng. Discover the e-book

In brief

Odoardo Journal™ is the layer of ideas behind Odoardo™: essays and analyses of how physical matter, discreet technology and the five senses change the experience of a space. The texts are organized by the senses of place — touch, hearing, sight, memory and presence — and by The Filmable Book by Odoardo™.

Key facts

Number of articles
183

Questions and answers

What is Odoardo Journal™?

It is the Odoardo™ magazine — writing about spaces that become aware: about matter, discreet technology and the experience of a physical place.

What topics do the articles cover?

We write about, among other things, the five senses of place: touch (Odoardo Soul™), hearing (Odoardo Alibi™), sight (Odoardo Art™), memory (Odoardo Lens™) and presence (Odoardo Space™), as well as about the The Filmable Book by Odoardo™ yearbook.

Are the articles free to read?

Of course. All Odoardo Journal™ articles are free to read, with no Odoardo ID™ account required.