Odoardo Journal™

Thought that stays

The layer of ideas behind Odoardo™. Essays and research on how physical matter, the latest technology and the five senses change the experience of a space.

Thought that stays
  • Essays and analyses
  • Matter and technology
  • Inspiration and observation
  • Five senses of place
  • Free of charge
Background management in the age of hybrid work: how offices attract decision-makers with a setting ready for corporate interviews
Filmable

Background management in the age of hybrid work: how offices attract decision-makers with a setting ready for corporate interviews

6 min read Read →
Quant and HFT funds: how do algorithmic investment boutiques build institutional relationships without traditional PR?
Space

Quant and HFT funds: how do algorithmic investment boutiques build institutional relationships without traditional PR?

4 min read Read →
A script for a luxury proposal: how do you weave the most important question into an evening ritual at home?
Alibi

A script for a luxury proposal: how do you weave the most important question into an evening ritual at home?

3 min read Read →
Visual blindness in the property sector: why affluent buyers ignore renders in favor of a confirmed cinematic standard
Filmable

Visual blindness in the property sector: why affluent buyers ignore renders in favor of a confirmed cinematic standard

5 min read Read →
Design noise and filters: how to protect a boutique property's spectacular decor from distortion in amateur video (UGC)?
Lens

Design noise and filters: how to protect a boutique property's spectacular decor from distortion in amateur video (UGC)?

5 min read Read →
Technology in historic interiors: why does a cinematic standard based on black paper and solid oak fit historical architecture perfectly?
Lens

Technology in historic interiors: why does a cinematic standard based on black paper and solid oak fit historical architecture perfectly?

5 min read Read →
The unboxing experience: how does packaging with a letter from the concierge in black tissue affect the perception of a gift?
Alibi

The unboxing experience: how does packaging with a letter from the concierge in black tissue affect the perception of a gift?

4 min read Read →
Furnishing a waiting room in a medical clinic: where does a patient rest their eyes while waiting for a procedure?
Art

Furnishing a waiting room in a medical clinic: where does a patient rest their eyes while waiting for a procedure?

5 min read Read →
Art in the CEO office (C-Level): what do signed works in an oak frame say to business partners about your company?
Art

Art in the CEO office (C-Level): what do signed works in an oak frame say to business partners about your company?

5 min read Read →
An interior that grows with you: how does the cycle of quarterly change help archive past emotions and moods?
Art

An interior that grows with you: how does the cycle of quarterly change help archive past emotions and moods?

5 min read Read →
Automotive in the spotlight: why luxury car showrooms make a ready cinematic backdrop at handover
Filmable

Automotive in the spotlight: why luxury car showrooms make a ready cinematic backdrop at handover

6 min read Read →
Marketing an independent boutique hotel: how to reduce the commission cascade effectively and free oneself from the dictate of the OTAs?
Lens

Marketing an independent boutique hotel: how to reduce the commission cascade effectively and free oneself from the dictate of the OTAs?

5 min read Read →
Animated decks on superyachts and in aviation: how teak smoothly displays charts and safety procedures without printed manuals
Soul

Animated decks on superyachts and in aviation: how teak smoothly displays charts and safety procedures without printed manuals

5 min read Read →
The polyglot curator in art galleries and auction houses: how a gilded picture frame speaks about painting technique in the visitor's language (without QR codes)
Soul

The polyglot curator in art galleries and auction houses: how a gilded picture frame speaks about painting technique in the visitor's language (without QR codes)

5 min read Read →
Booking engine integration: how to plug a new conversion system into a hotel's IT infrastructure safely and without maintenance?
Lens

Booking engine integration: how to plug a new conversion system into a hotel's IT infrastructure safely and without maintenance?

5 min read Read →
Hotel marketing automation: how does a virtual director relieve reception and the sales department?
Lens

Hotel marketing automation: how does a virtual director relieve reception and the sales department?

5 min read Read →
A Valentine's and Women's Day gift without kitsch: black, gold and oak as an alternative to red hearts
Alibi

A Valentine's and Women's Day gift without kitsch: black, gold and oak as an alternative to red hearts

4 min read Read →
An elegant Christmas gift for the in-laws: the classic, natural wood and an instrument that joins generations at the table
Alibi

An elegant Christmas gift for the in-laws: the classic, natural wood and an instrument that joins generations at the table

4 min read Read →
Decision fatigue in decor: how do a closed catalog and the curatorial team's help take off the burden of choosing?
Art

Decision fatigue in decor: how do a closed catalog and the curatorial team's help take off the burden of choosing?

5 min read Read →
Selling heavy machinery and production lines: how to shorten the decision process for investments in extruders and gantry mills?
Space

Selling heavy machinery and production lines: how to shorten the decision process for investments in extruders and gantry mills?

4 min read Read →
The five senses of Odoardo™

Ways to
bring a space to life

Each sense solves a different task and can work on its own. Combined, they create an experience in which a place recognizes context, sparks relationships, builds an image, keeps memories and stays present after the visit — promoting your brand and selling your services.

01 Touch Odoardo Soul™ Odoardo Soul™ The space recognizes context and responds. 02 Hearing Odoardo Alibi™ Odoardo Alibi™ The space gives people a reason to truly meet. 03 Sight Odoardo Art™ Odoardo Art™ The space gains a changing, curated identity. 04 Memory Odoardo Lens™ Odoardo Lens™ The space remembers the experience and invites a return. 05 Presence Odoardo Space™ Odoardo Space™ The space receives a unique address in the digital world.
Concierge

A question
after reading?

Odoardo
Answered by Odoardo Soul™ — an AI system, not a person.We save the conversation so the concierge remembers the context — details in privacy policy.
The Filmable Book by Odoardo™

Does your space love the camera?

Free entries are open for the yearbook of places with exceptional light, composition and character. Show us how your space loves the lens.
Enter your space
Luxury of Ignorance — The senses bring a space to life, knowledge keeps it safe Marcin Jamro, PhD, DSc, Eng. Discover the e-book

In brief

Odoardo Journal™ is the layer of ideas behind Odoardo™: essays and analyses of how physical matter, discreet technology and the five senses change the experience of a space. The texts are organized by the senses of place — touch, hearing, sight, memory and presence — and by The Filmable Book by Odoardo™.

Key facts

Number of articles
183

Questions and answers

What is Odoardo Journal™?

It is the Odoardo™ magazine — writing about spaces that become aware: about matter, discreet technology and the experience of a physical place.

What topics do the articles cover?

We write about, among other things, the five senses of place: touch (Odoardo Soul™), hearing (Odoardo Alibi™), sight (Odoardo Art™), memory (Odoardo Lens™) and presence (Odoardo Space™), as well as about the The Filmable Book by Odoardo™ yearbook.

Are the articles free to read?

Of course. All Odoardo Journal™ articles are free to read, with no Odoardo ID™ account required.