Space gains
awareness
A hotel that gives guests a reason to order more, come back and recommend it to others. The room itself suggests dinner and the spa, the interiors look different every quarter, and guests' films lead their friends to bookings free of OTA commission.
See the proposal for hotels →A restaurant that gives guests a reason to linger, come back and recommend it to their friends. The table talks guests through the menu, the cards keep the conversation going, the dining room looks different every quarter, and a film of the dinner brings in the guest's friends.
See the proposal for restaurants →A museum that gives visitors a reason to come back and recommend it to their friends. Exhibits answer in the visitor's own language, the galleries show new works every quarter, and a film of the visit brings in more visitors.
See the proposal for museums →A clinic that gives patients a reason to remember it well and recommend it to those close to them. The address names the specialty, the oak cube answers questions before the visit, and art and conversation make the wait pass more calmly.
See the proposal for healthcare →A region that promotes itself all year round, and not just in high season. Landmarks tell their story to every tourist in their own language, the tourist's films reach their friends, and delegations leave with a keepsake that lasts for years.
See the proposal for local government →A company that gives clients a reason to remember it for years and recommend it to others. Your stand presents the offer in its own voice, an industry address sticks in the mind, and a gift bearing your mark stays for years.
See the proposal for industry →A home that remembers and tells its story — and gives the family a reason to keep coming back. The family's history is within a phone's reach, conversations return to the table, and the art collection grows with every quarter.
See the proposal for homes →A yacht, a vineyard, a golf course, an amusement park, a theater, a car showroom, or perhaps a law firm? If your place has a soul, we will find the senses that bring it to life — and give guests a reason to come back and recommend it to others.
Guests order dinner and spa treatments themselves, and the front desk takes fewer calls
Discover Odoardo Soul™Lobby and suites refreshed every quarter — no renovation, no rooms out of service
Discover Odoardo Art™A short address that puts the property in the top tier from the very first contact
Discover Odoardo Space™
The table talks guests through the menu and the wines before the waiter arrives
Discover Odoardo Soul™
An address that names the category — in print, online and in announcements
Discover Odoardo Space™
Patients find out for themselves how the visit runs, the hours and the paperwork — without asking reception
Discover Odoardo Soul™
Your stand tells the company's story even while your salesperson is talking to someone else
Discover Odoardo Soul™Your industry's strategic addresses in your hands, not your competitors'
Discover Odoardo Space™
One word as an address for your family, a passion or a personal brand
Discover Odoardo Space™
This is how it works,
even while you sleep
The stay does not end at check-out. The guest's friends watch the film and book direct, and the guest has a reason to return.
The dinner does not end with the bill. The film of the evening brings in the guest's friends, and new art on the walls brings the guest back.
The visit does not end at the exit. The visitor's film brings in her friends, and new works every quarter bring her back.
Patients enter the consulting room calmer — and recommend the clinic more readily, because its address is easy to pass on.
The tourist leaves, but the region stays in their film — and reaches friends who will come next season.
The fair ends on Friday, but your company stays on the client's desk — and in the conversations of their team.
The family at one table, a house that tells its story, and art that every quarter gives a reason to gather again.
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A guest holds a phone to the oak cube in the room. The room greets them in their own language and mentions what time the spa opens and which treatments it offers.
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An oak case of cards waits on the restaurant table. Before the starter arrives, someone is already reaching for the first card and starting the conversation.
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A framing anchor on the terrace points to a shot too good to miss. The guest's own clips become a video postcard, a keepsake of the stay.
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Before breakfast the film is already traveling among the guest's friends. One tap takes them to the hotel's short address — straight to a booking with no commission.
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A few months later a new work already hangs in the lobby. The guest comes back and sees the hotel anew — this time with the friends who watched the film.
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A guest holds a phone to the cube on the table and asks which wine suits the dish of the day, and which one it recommends in today's weather.
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An oak case of cards lies on the table. Waiting for the first course turns into a long, honest conversation.
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A framing anchor leads to the best shot of the room. The guest's clips become a video postcard, a keepsake of an exceptional dinner.
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In the morning the guest's friends watch the film, and one tap takes them to the restaurant's unmistakable address — straight to booking a table.
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Next quarter a new work hangs above the table. The guest returns to see the room anew — now with the friends from the film.
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A visitor holds her phone to the oak cube beside an exhibit and asks about its history and its author — in Spanish.
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A framing anchor points to the finest shot of the courtyard. The visitor's clips become a video postcard, a keepsake of the visit.
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In the evening the museum's patrons receive an oak case of cards — a thank-you that will stay on their desks for many years.
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The film travels among the visitor's friends and leads them to the museum's short address, where they plan a shared visit of their own straight away.
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A few months later new works already hang in the galleries. The visitor returns — this time with the friends who saw her film.
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A patient holds a phone to the oak cube by reception and checks how the visit will run and which documents to have at hand.
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A signed work hangs in the waiting room. By the next visit a different one will be here — the patient looks at art instead of the clock.
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A case of cards lies on the side table in the waiting room. A few minutes of waiting pass more calmly — in conversation with someone close.
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In the evening the patient wholeheartedly recommends the clinic to his sister. The short address is easy to pass on — it says on its own what the clinic does.
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An oak cube stands beside a medieval monument. A tourist holds a phone to it and hears the colorful story of the place in their native language.
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A framing anchor in the market square points to a shot too good to miss. The clips become a video postcard, a keepsake of the region.
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The delegation from the partner town leaves with a case bearing the municipality's coat of arms on its lid — a keepsake that will stay on their desks for years.
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In the evening the film travels among the tourist's friends. The region gains a new ambassador, and the friends a ready plan for next season.
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An oak cube waits at the trade-fair stand. A visitor holds a phone to it and learns about the company's whole offer, even while the salesperson is busy.
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The salesperson's business card carries a short industry address. The client remembers it at once, without writing it down or searching for it.
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A key client receives an oak case with the company's logo on its lid — a gift that will stay on their desk for years.
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After a successful presentation the conversation moves to the boardroom, where a contemporary artist's work hangs on the wall, changed every quarter.
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A week later the case still sits on the client's desk. Anyone who asks about it hears your company's name and its story.
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The Sunday dinner invitation comes from the family's web address — a single word everyone will easily remember.
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A grandson holds a phone to the oak cube in the living room and listens to how, years ago, his grandfather built this house with his own hands.
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After dinner someone sets a case of cards on the table. One question is enough for the grandparents to start telling stories and for the evening to run late.
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A new work hangs above the fireplace. With every season another will take its place — and with it another reason for the whole family to gather at the table again.
Tell us about a place,
discover its senses
Does your space love the camera?
Free entries are open for the yearbook of places with exceptional light, composition and character. Show us how your space loves the lens.Ideas worth
pausing for
Essays on matter, craft and technology that does not ask for attention. For those who design places remembered long after leaving.