The art of referral

Our portfolio holds more than 600 addresses, including some that name entire professions or specialties. For example, transplantologist.com can have exactly one lessee in the world — and for the entire lease, that lessee can be your client.

A unique premium address works wherever the brand appears: on a business card, in a signature, on a vehicle fleet or on a sign. Over the phone it is said once, without spelling. The client can point the domain to their website or social media profiles — there is no need to move anything.

People can know each other for years and still return to the same conversations. Not for lack of topics, but because no one knows where to begin. The handmade solid oak case holds 50 cards with deep questions and 50 with abstract illustrations. The card asks, and the image helps answer.

The cards are black and gold, on mass-dyed paper, with gilding you can feel under your fingertip. The bespoke edition adds an engraving of the client's brand on top of the lid, its gilded symbol on the back of every card and a dedicated welcome card. Odoardo Soul™ can also be embedded in the case — the recipient then brings a phone close to talk with the soul of the client's brand.

Even a beautiful interior stops surprising over time. Odoardo Art™ delivers a handmade solid oak frame that receives a new signed work every quarter, along with a hand-signed letter from the artist. The frame can stand on a desk or hang on a wall. When the art changes, the previous piece stays in the client's collection and can rest on a magnetic stand or hang on the wall. The gallery grows with every chapter.

The prints are made to fine art standard on archival cotton paper, and the solid oak frame has no glass, no reflections and no visible fixings. Nothing stands between the viewer and the work. In every piece we conceal Odoardo Soul™ — bringing a phone close turns viewing into a meeting with the “soul” of the work and its author.

A guest touches a black-and-gold card in the room or a framing anchor in the space with their phone, and a director's interface opens in the browser. Shot by shot, it suggests what to film — a detail, a gesture, a reaction — and shows how to capture it. All without an app, without an account and without any work from the staff.

The guest's shots are assembled automatically into a video postcard. The footage is stabilized, cutaways of the property are added, colors are matched to the brand book, and cuts land on the beat of licensed music. The guest takes away a keepsake they want to show friends, and below it waits a direct booking button — bypassing intermediaries' commissions.

A solid oak cube, 5 or 10 cm on a side, or the microchip alone embedded in the client's object or furniture. A guest brings a phone close and, in the browser, begins a conversation prepared for that particular place, in their own language and at their own pace, by voice or text — no app, no account, no instructions. The microchip needs no power. It wakes when a phone comes close.

In a hotel, the object answers a guest's questions. In a clinic, it repeats the organizational information prepared by the practice. In industry, it goes into a product or its packaging and replaces the manual — the user asks the device directly instead of searching online. We change the knowledge the object draws on at the client's request, at any time and free of charge.