Thought that stays
The layer of ideas behind Odoardo™. Essays and research on how physical matter, the latest technology and the five senses change the experience of a space.
An address of your own online
On digital real estate — domains that give places and people an identity of their own online.
A digital address is an extension of a physical place's identity. We write about naming strategy, the value of domains and how a distinctive address strengthens a brand from the very first contact. We also touch on building a strong personal brand around a unique web address, whether professional or personal.
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Corporate crisis management: how a clean premium domain helps you cut away from a wave of hostility?
Female authority in IT and finance: digital strategies for building the image of leaders, chief executives and directors
Personal brand of a CEO and CFO: how to build digital authority resistant to artificial intelligence?
The cheap address trap: why a weak domain lowers a company's authority before the first meeting?
The “expert glass ceiling”: how to stop competing by surname and become the synonym for an entire market specialization?
The Direct-to-Consumer (D2C) model for services: how to bypass intermediaries and invite premium clients straight to you?
Customer acquisition cost (CAC) in B2B: where does leasing a premium domain fit in the campaign budget?
Building a digital monopoly online: how to take the address that names an entire industry?
Digital real estate for B2B: why a generic domain is a premium investment resilient to market turbulence
A question
after reading?
Does your space love the camera?
Free entries are open for the yearbook of places with exceptional light, composition and character. Show us how your space loves the lens.